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One thing many online store owners in the Kingdom overlook is that the product page a customer sees on a mobile device is not the same as the one they see on a computer or tablet. The content might be the same, but the way it's displayed, its size, and the arrangement of elements are completely different. This isn't just a "tech gimmick"; on the contrary, it's a crucial element that determines a store's success and customer traffic, especially if the store targets a large audience in Saudi Arabia, most of whom browse on their mobile devices.
In this blog post, we'll discuss why you should pay attention to optimizing your product page layout across different devices and how this directly impacts customer experience and store sales.
1) Because 85% of customers in the Kingdom browse on their mobile devices.
The majority of people in Saudi Arabia use their mobile phones for almost everything: browsing, shopping, paying, and even comparing prices.
If your product page is well-organized on a computer but "cluttered" on a mobile device, you'll lose a significant portion of your customers without even realizing it.
A mobile-friendly page design gives customers the impression that the store is professional, user-friendly, and straightforward.
2) Elements that are clear on a computer can be distracting on a mobile device.
Some pages are excellent on large screens:
- Large images
- Long descriptions
- Numerous categories
- Tables. But when you switch to a mobile device… the page becomes cluttered, the font is small, and the buttons are close together.
This is when the customer starts to feel the store is "tiring" and leaves quickly, which affects their time on the page and the store's ranking on Google.
3) Because the decision-making process differs between browsing devices.
A customer who shops on a computer often compares and reads more details.
A customer who visits on a mobile device wants:
- Speed
- Clarity
- Direct access to information.
This means the mobile page must be designed for "quick browsing," while the computer page can contain more elements without being overwhelming.
4) The information arrangement differs between mobile and computer.
On a computer, you might display the image on the left and the description on the right.
On a mobile device… this format doesn't work. Ideally, everything should be vertical:
Image
Title
Price
Add to Cart Button
Description
Reviews
If you keep the page formatted the same way as on a computer, the mobile customer will have to zoom in, zoom out, and scroll left and right… which is the worst-case scenario for user experience.
5) Images need to be displayed differently on mobile.
Mobile users want images that are:
– Smaller in size
– Faster loading
– Maintain the same quality
If the images are large, the page will lag, and 90% of customers will leave if it's delayed by more than two seconds.
This is where image compression and size adjustment for each device come in.
6) Buttons should be touch-sized, not mouse-sized.
On a computer, the customer uses a mouse with high precision.
But on a mobile, the customer uses their finger… so a button that's too small or too close to another button = error, confusion, and leaving the store. Mobile-friendly design must ensure:
– A large button
– Ample space around it
– A smart layout that facilitates quick navigation
7) Why is all this important for your store?
Because a design compatible with all devices:
✓ Increases customer time spent on the page
✓ Increases the percentage of items added to the cart
✓ Improves your website's search engine ranking
✓ Reflects the store's professionalism
✓ Makes the customer feel that your store was built with care
And the best part?
This benefits you in terms of customer trust… because they won't perceive you as a haphazard store, but rather one with a professional identity and experience, just like the one you offer.
Device-friendly product page design is not a side note… it's one of the most important foundations for the success of any online store today. The customer expects the page to appear neat and organized whether they are browsing from a desktop computer, laptop, iPhone, Android, or tablet.
When you pay attention to this, you're not just offering a product… you're offering an experience that simplifies the customer's life and makes them come back again and again. With the professional store design services offered by Sahl, you can ensure that all your product pages look their best on all devices without any effort on your part.
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