أفضل طريقة لعرض المنتجات اللي تحتاج شرح طويل بدون ما تربك العميل

Sahl Tuesday,18 Nov 2025

Many products on online stores have a simple concept, but their functionality or details require lengthy explanations. This is where the real challenge for any online store in Saudi Arabia begins: How do you explain everything the customer needs without overwhelming them and driving them away from the page due to excessive information?

In this blog, we'll outline the best ways to present complex products in a clear and concise manner, catering to both customers in a hurry and those who appreciate detailed information.

1) Provide a short introduction that explains the product's main idea.

The first three lines of a product page determine whether the customer will continue reading or leave, especially if the product is complex or requires explanation.

Write a simple introduction, almost like a quick chat, explaining "what the product does" before explaining "how it works."

This way, you give the customer a mental picture that helps them easily understand the rest of the page.

2) Use clear paragraph breaks instead of long texts.

Most customers are put off by a single long paragraph filled with too much detail. The solution?

Divide the information into sections such as:

* What does the product do?

* Why do I need it?

* How does it work?

* How do I use it?

* What makes it special?

This categorization makes the information seem convenient and well-organized to the customer, especially in stores targeting a diverse audience within the Kingdom.

3) Be smart about prioritizing information.

Not all information needs to be at the top. For complex products, it's best to start with the question on 90% of customers' minds:

"How will it benefit me?"

Then, place the technical details at the bottom of the page. Those who are interested in the details are the ones who intend to buy, while the average customer wants to know the benefits first.

4) Use comparison tables instead of lengthy explanations.

If the product has many specifications, instead of writing a long text, present a simple comparison table that explains:

* Specifications
* Differences
* Benefits
* Technical details

Tables are one of the most effective ways to simplify information, especially for customers of appliances and electronics. 5) Add a short video explaining the concept instead of 10 paragraphs.

A video can condense a full text of 700 words into 15 seconds.

Create a simple video that demonstrates:

* How the product works
* How to use it
* The final result

The great thing is that videos cater to customers who prefer to see rather than read… This increases visitor retention on the page, improves your search engine ranking, and strengthens your presence, just as Sahal aims to do.

6) Use the “Accordion” feature.

This technique makes it easier to present a lot of information without cluttering the page.

Divide the information into headings, and when the customer clicks on a heading, the content opens.

This method is excellent for products that require in-depth explanations, such as:

* Smart devices
* Fitness equipment
* Professional kitchen tools

This way, the page remains calm and organized, and the content opens only when needed.

7) Don't forget to explain the product with a short story.

A story helps the customer visualize themselves using the product. Example:

"Imagine you're in the kitchen and you need a device to save you time… This is where the product that does this and that comes in…" Stories always connect the customer to the product more easily than technical texts.

Presenting a complex product doesn't mean overwhelming the customer with information. The key is to organize, simplify, break it down, and use clever visual elements that help them understand quickly.

With the right tools, and by applying these tips within a professional online store like yours, you can present complex products in a clear and easy-to-understand way that builds customer trust and encourages them to buy.