كيف تخطط لتوزيع عناصر صفحة المنتج عشان تزيد تركيز العميل على الزر الأساسي

Sahl Wednesday,19 Nov 2025

The product page is where the customer makes the most important decision in the store: "Should I buy or not?"

To convince them to make this decision, you must plan the layout of elements in a way that allows the customer's eye to move smoothly to the main button without distraction. Many stores lose sales because they clutter the page with unnecessary elements or place important information in areas the customer doesn't notice.

In the Saudi market especially, customers prefer clarity, brevity, and organization. This makes smart page layout essential for boosting sales.

Next, I'll explain the most important points for achieving a healthy page layout and guiding the customer's eye directly to the "Add to Cart" button.

🔹 1 - Place the most important information in the area above the fold.

The area the customer sees first upon entering the product page should contain:

- Product name
- Price
- Reviews
- Clear main image
- Main button

Why?

Because customers don't like to start scrolling from the beginning. The first impression determines whether they continue or leave the store.

🔹 2 – Keep images on the left and information on the right.

This is the most comfortable arrangement for the customer's eyes, based on common browsing behavior in Saudi Arabia.

The large image on the left visually explains the product, while the essential information on the right complements the image and facilitates decision-making.

This way, the customer doesn't get lost between navigating or searching.

🔹 3 – Don't clutter the purchase button with too much information.

The customer doesn't need to see a hundred pieces of information before the main button.

The more text above the button, the less likely it is to be clicked.

Make sure the information before the button is only:

– Price
– Size or color options
– Availability
– Shipping
– Warranty (if applicable)

The rest should be listed below in a logical order.

🔹 4 – Give the purchase button a clear color that stands out from the rest of the page.

Don't use a color similar to the text or background colors.

The main button should be the focal point of the page.

Colors that typically work best in the Saudi market:

– Green
– Blue
– Orange

But most importantly, they should align with the store's brand identity and be clear and immediately eye-catching.

🔹 5 – Use smart whitespace around the button.

Don't clutter the button with too many elements. The more white space around it, the clearer and more visually striking it becomes.

Whitespace highlights important elements and gives the page a calm and easy-to-navigate feel, which helps the customer focus on the right place.

🔹 6 – Group related elements into clear categories.

Example:
– Price + Discount = Together
– Size Options + Colors = Together
– Delivery Information = Directly Below
– Main Button = Directly Below the main category

Grouping prevents distractions and makes the page serve the customer instead of overwhelming them.

🔹 7 – Don't place distracting elements like banners or large offers on the product page.

This is one of the biggest mistakes that disrupts focus.

The product page isn't a place for extra offers or large announcements.

The customer is here to see the product itself… and any distraction could cause them to leave the store or lose interest in buying.

🔹 8 – Place lengthy detail sections in tabs or at the bottom of the page.

For example:

– Full specifications
– Features
– Customer reviews
– Instructions
– Warranty

This information is important, but it doesn't need to be above the main button. Placing it at the bottom of the page makes it readily available to those who need it without confusing others.

Product page layout isn't just about design… it's a “path” that guides the customer to the main button easily and comfortably.

The more clear, organized, and well-organized the elements are, the higher the conversion rate and the more sales will increase without any additional marketing effort.

The Easy Team helps you build ready-made and optimized product pages to increase purchases on the first visit.