هل تحتاج تضيف فيديو للمنتج وكيف تختار مدته المثالية

Sahl Wednesday,19 Nov 2025

Many online store owners in Saudi Arabia wonder: Do I need to include a product video? And does it really help with sales? The truth is, product videos have become a crucial element in the purchasing decision, but not every video is beneficial. Some long videos can even backfire and cause customers to quickly leave the page. Therefore, choosing the video's length and presentation style is a decision that needs careful consideration—and it's best to optimize it intelligently within your online store, especially if you're using a platform like *Sahl* that simplifies these tasks.

🔹 1) When is a product video truly necessary?

If your product requires a visual explanation or clear usage instructions, such as kitchen appliances, electronics, sports equipment, or products whose details are difficult to convey through photos… in these cases, a video isn't just an advantage, it's a necessity.

A video helps customers see the product in person and reduces their hesitation, especially in the Saudi market, which relies heavily on visual content before purchasing.

🔹 2) When is a product video optional?

Some products are sufficient with just photos, such as clothing, accessories, and simple tools. Here, having a video can be a nice addition, but it's not a primary factor in the purchase decision. Its purpose is simply to boost confidence or highlight additional details.

🔹 3) The best length for a product video without boring the customer

This is the most important point…

✔ The ideal length: between 15 and 35 seconds
Why?

Because customers, especially on mobile, aren't willing to watch a full minute. They want to quickly grasp the main idea and confirm that the product suits them without any complications.

Saudi stores that have implemented this approach have noticed a significant increase in the rate of completing videos, and consequently, a higher rate of clicking the "Add to Cart" button.

🔹 4) What should the ideal product video contain?

A successful video must be concise and clear, and include:

* A close-up showing the quality of the material
* A demonstration showing how it works
* A quick 360° view
* Quick on-screen prompts such as: “Lightweight,” “Easy to use,” “One-year warranty”
* No annoying music
* No long text

🔹 5) Where should you place the video on the product page?

The best place is:

* Within the image slider for the first 3 images
* Or directly below the price if the video is crucial to the purchase decision

It's very important that it's not hidden or requires a lot of scrolling… the customer needs to see it immediately.

🔹 6) Does video actually increase sales?

Yes — provided it's concise and practical.

Saudi stores that have added short videos have noticed:

* Increased page views
* Increased visitor time spent on the page
* Fewer frequently asked questions
* Higher conversion rates, especially for products that require explanation

🔹 7) Why is the “Sahl” platform the best for showcasing product videos?

Because it:

* Supports high-quality video uploads
* Embeds the video within the images without slowing down the page speed
* Displays it in a clean format suitable for all devices
* Ensures an excellent user experience that drives conversions
Product videos aren't just a nice addition… they're a powerful tool to persuade customers and reduce their hesitation, especially if the product requires a visual explanation. But the secret isn't in the video itself; it's in its length and presentation. Keep the video short, direct, and quickly showcase the best features of the product—and you'll see the difference in your store's conversion rate.