كيف تختبر ترتيب عناصر المنتج A B Testing بدون ما يتأثر المتجر

Sahl Wednesday,19 Nov 2025

Many online store owners in Saudi Arabia try to improve their product pages, but they hesitate to experiment with changes to the layout, such as moving the "Add to Cart" button, changing the image placement, or rearranging the product descriptions. They fear that even a small mistake could disrupt conversions. This is where A/B testing comes in. It helps you test the arrangement of elements without affecting the entire store or confusing all customers. Only a select group of visitors see the modified version, while the rest see the original. This is the smart approach adopted by many successful stores.

🔹 1) Why do you need to test the arrangement of product page elements?

Because the arrangement of elements directly impacts the purchase decision.

Some customers want to see the price first, some need a clear image, and some value a concise description. This varies among different customer segments. A/B testing helps you identify the version that actually increases clicks on the "Add to Cart" button, not just based on expectations.

🔹 2) How do you conduct A/B testing without affecting the visitor experience?

The idea is to let only 20% of visitors see the new layout, while the rest remain as they are.

This way:

* It doesn't change the original store experience.
* It doesn't affect sales.
* You can compare the two versions over two days or a week.

Saudi stores that rely on *Sahl* benefit because they can easily make adjustments without a radical design change.

🔹 3) How do you choose which elements to test?

You don't have to test everything. Focus on the elements that have a direct impact:

* 🔸 The location of the "Add to Cart" button.

* 🔸 The position of product images.

* 🔸 Whether the price appears above or below the label.

* 🔸 The size of the specifications card.

* 🔸 The prominence of shipping and warranty information.

* 🔸 The "Soon to Go" message.

These small elements can significantly impact conversion rates in stores.

🔹 4) What is the optimal testing period for accurate results?

It's recommended to run the test for 5 to 10 days, including:

* Weekend
* Beginning of week
* Peak hours

This way, you'll have real-world data on customer behavior in Saudi Arabia, not just instantaneous figures.

🔹 5) How do you measure the success of product arrangement changes?

Don't rely on intuition… rely on numbers.

What do you track?

* 📌 Add to cart click rate
* 📌 Time spent on product page
* 📌 Image view rate
* 📌 Number of scrolls to specifications
* 📌 Page close rate without purchase

If the numbers are better than the original version, then adopt the new arrangement.

🔹 6) When should you stop testing? And when would you consider it a failure?
If you notice:

* A significant drop in sales
* A decrease in the cart add rate
* An increase in bounce rates

Then you must stop the test immediately.

However, well-planned tests often yield positive results because you're modifying only one part, not the entire page.

🔹 7) An “easy” role in A/B testing without impacting the store

An important advantage is that you can:

* Add a new version of the page
* Change the order of elements
* Target a specific visitor segment
* Collect data automatically

Without changing the original store interface.

This feature is reassuring for store owners who are hesitant to experiment with random changes.

A/B testing the arrangement of product page elements isn't a luxury… it's a smart step that helps you understand what truly suits your customers instead of guessing. With the right tools, you can test, collect data, and implement what works without exposing your store to any risk. If you get this right, you'll notice a significant increase in conversions and greater customer satisfaction.