أهمية الكلمات المؤثرة بجانب السعر مثل عرض محدود وتأثيرها على القرار

Sahl Wednesday,19 Nov 2025

Many retailers in Saudi Arabia focus on the price itself: they lower it, adjust it, and display it in different colors. But what they don't realize is that the wording next to the price can change a customer's decision more than the price itself. Words like "Limited Offer," "Today Only," or "Limited Quantity" psychologically motivate the customer to make a quicker decision before the opportunity is lost. This tactic is used by the largest retailers in the Kingdom and the Gulf because, quite simply, it works!

1) Why do these small words change a customer's decision? 🔹

Because they play on an important factor called *psychological urgency*.

The customer quickly gets the impression that the product isn't always available or that the price might increase.

This makes them hesitate less and take a step closer to the "Add to Cart" button.

Especially for Saudi customers who like to take advantage of quick deals before they're gone.

2) Which type of wording is the most effective? 🔹

Not all words work equally well.

The most effective keywords are:

* “Limited Offer”
* “Today Only Price”
* “Limited Quantity”
* “Selling Out Soon”
* “Last Chance”
* “Offer Ends Soon”

These keywords are clear, short, and direct… and Saudi electronics and fashion customers respond very well to them.

3) Where is the right place to add these keywords? 🔹

The placement matters as much as the word itself.

The best proven placements are:

* Directly above the price
* To the right of the price in smaller font
* Below the price in a subtle color
* Next to the discounted price if there is an offer

The goal is for the keyword to be close to the price so that it feels like it's part of the deal.

4) How do you balance being insistent with not bothering the customer? 🔹

If these keywords are too numerous on the page… the customer will become suspicious.

Therefore, maintain the following:

* Use only one keyword.
* Don't repeat it on every line.
* Keep it for products that are truly relevant.
* Avoid using it for products with fixed prices, such as heavy electronics.

This way, the keyword remains powerful and doesn't lose its impact.

5) How do you evaluate the impact of keywords alongside price? 🔹

Before and after – this is the gold standard.

Monitor 3 metrics:

* Cart addition rate
* Time spent on product page
* Purchase rate from the same page

In most stores, a single keyword like "limited offer" can increase conversions by 4% to 12% at no extra cost.

6) Are impactful keywords suitable for all products? 🔹

Not necessarily.

Suitable products include:

* Seasonal offers
* Frequently replenished consumer goods
* Products with temporary discounts
* Clearance sales

Products that are not suitable are those with fixed prices or that require significant time to consider, such as furniture or heavy appliances.

7) How does the "Sahl" platform help you manage keywords alongside price? 🔹

This easy-to-use feature lets you add:

* Limited-time offer tags
* Urgent text
* Price tags
* Quantity indicators

Without any hassle or manual page redesign.

Most importantly, it appears neatly, without bothering customers or detracting from the overall look of your store.

Those small words next to the price aren't just text... they're a powerful psychological tool that can change customer decisions and increase sales without raising costs. With proper and balanced use, you can see a real and tangible difference in your store's conversions within Saudi Arabia, especially during peak seasons and times of high demand.