أهمية إبراز نقاط القوة الأساسية للمنتج فوق خط الطي Above the Fold

Sahl Thursday,20 Nov 2025

The first thing a customer sees when they enter a product page is called the "Above the Fold," the section that appears immediately without scrolling.

This area is considered the most important part of the product page because it's the moment the customer decides whether to continue reading or leave the store.

If the product's key strengths aren't clearly and directly displayed here, a large percentage of customers might leave before even understanding the product's value.

This is why it's crucial to highlight the product's most important features from the very first second… especially in Saudi stores where competition has become very fierce.

⭐ 1) Why does the "Above the Fold" determine the customer's decision?

This area represents the first impression, and the customer only gives you a few seconds to understand:

* What is the product?

* Is it suitable for them?

* Why is it better than others?

If this information isn't clear from the beginning, the customer will feel the page is "heavy" or incomprehensible, and that alone is enough to make them leave before seeing the rest of the details.

⭐ 2) A True Story from a Saudi Store

A personal care store in Saudi Arabia faced a strange problem:
Customers would click on a product, stay for 4 seconds, and then leave!

After reviewing the product, they discovered that the important features were located below the text, below the specifications, and below the reviews… meaning customers had to scroll halfway down the page to understand why they should buy the product.

After rearranging the content and placing three key strengths above the fold line… customer time on the page increased by 42%, and the number of items added to the cart increased significantly.

All this from a very simple change in where the features were placed.

⭐ 3) What should appear above the fold line in your store?

If you want the customer to quickly grasp the value of your product, you must highlight the following key elements:

* Product name + a clear, high-quality image
* Price without exaggeration
* 3-5 key strengths that summarize why the product is worth buying
* A clearly visible "Add to Cart" button located within the product's field of view
* Size or color options if the product requires them

These elements help the customer understand everything at a glance without being overwhelmed.

⭐ 4) How do you choose the strengths to place at the top?

Choosing these points requires precision… because you can't include every feature at the top; you need to focus on the most important ones.

Choose:

* Features that the customer cares about most
* Features that differentiate you from the competition
* Features that have a significant impact on the purchase decision

Example:

For electronics products – "48-hour battery life" is more important than "curved design."

For beauty products – "Safe for daily use" is more important than "compressed packaging."

⭐ 5) Why do Saudis specifically rely on the first part of the page?

The Saudi customer loves clarity and speed, and doesn't like to search for too much.

Most shoppers access the site via mobile, which means:

* Smaller screen
* Less time
* Faster decision

If the most important features are at the top, they'll continue browsing.

If they're at the bottom… they'll simply leave the site and find another store that provides the information faster.

⭐ 6) How does “Sahl” help you easily highlight the key points?

The Sahl platform makes it easy for you to arrange elements above the fold line without technical expertise and provides:

* Ready-made templates with dedicated space for strengths
* The ability to highlight points with simple and attractive icons
* Automatic arrangement that adapts to mobile and desktop
* Full control over the placement of the price line, buttons, and headings

This means your store will offer a professional product page that makes it easier for the customer to make a decision.

Highlighting the key strengths above the fold line isn't a luxury… it's a fundamental element of a successful product page.

The customer wants to see the value quickly, and if they don't see it at first glance, they'll leave and miss out on a potentially very easy sale. Pay attention to the area that the customer sees first when they enter, and provide them with the most important information before anything else… and then you will see how interaction and sales increase significantly, especially with *Sahl* tools that make the task of arranging the page much easier.