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Sahl Thursday,20 Nov 2025

Price is one of the most important factors a customer considers before making a purchase. However, many online stores, especially in Saudi Arabia, suffer from prices that are either too small and unobtrusive, or uncomfortably large, intimidating customers instead of reassuring them.

The solution? Choosing the right price font size so it's clear and eye-catching, without being excessive or ruining the page's appearance.

This can be easily improved, but it makes a significant difference to the customer experience and, consequently, your online store's sales.

1) Why is price font size important?

When a customer enters a product page, their eyes automatically search for the price.

When the price is clear and appropriately sized:

* It increases the customer's sense of trust.
* It helps them understand the product's value more quickly.
* It reduces hesitation.
* It facilitates the purchase decision.

But if it's too large, it gives the impression that the store is trying to force the customer to see the price, or it creates a negative impression if the price is high.

2) A Simple Story from a Saudi Store

A Saudi electronics store was struggling with customers clicking on a product and not proceeding to the next step.

After analyzing the behavior, they discovered that the price was so large it was covering the "Add to Cart" button.

After adjusting the font size and making it 20% smaller, the exit rate from the product page decreased significantly, and the "Add to Cart" rate increased by 14% within the first week.

Simply put… it all came down to font size!

3) The Golden Rule for Choosing Price Font Size

The rule is:

The price should be larger than the rest of the text… but smaller than the product title.

This creates excellent balance and makes the page visually comfortable.

The numbers are usually around:

* Title: 20–24px
* Price: 18–20px
* Description: 14–16px

These numbers aren't fixed, but they're an excellent starting point.

4) The Impact of Product Type on Price Font Size

You can't use the same price font size for all products. Why? Customer behavior varies.

# ● High-End Products

Such as electronics or luxury watches
→ A slightly smaller font is preferable to convey a sense of luxury.

# ● Everyday Products

Such as clothing or accessories
→ The price must be very clear here as it is a key factor in the decision.

# ● Offers and Discounts

Here, a clearer font is important, along with highlighting the discount cleverly without exaggeration.

5) Does the price have to be in a different color?

The color isn't mandatory, but it conveys an important message:

If you want the price to stand out… use a subtle, contrasting color, not a bright one.

In the Saudi market, the most common colors are:

* Green (gives a positive feeling)

* Blue (calm and professional)

Avoid red unless it's a discount.

6) How does “Sahl” help you set prices professionally?

The *Sahl* platform provides you with ready-made tools for simplified price formatting, including:

* Easily control price font size
* Add a different color for the price or discount
* Smartly highlight the old price without annoying the customer
* Automatically sync the design between mobile and desktop

This directly improves the customer experience and increases conversions.

Choosing the right price font size isn't just a cosmetic decision; it's a factor that directly influences the purchase decision. With increasing competition among stores in the Kingdom, you need to pay attention to the smallest details that are easy on the customer's eyes and make the purchasing process simple and clear.

Today, we've covered everything you need to help you choose the right font size professionally—and with Sahl's tools, you can easily implement it without needing any technical expertise.