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In Saudi Arabia's online stores, shoppers now scrutinize every detail before making a purchase. And believe me, a simple section like "What's in the box?" has a bigger impact than you might expect. This section is often the moment when a customer imagines their experience with the product and how they'll benefit from it from the very first minute. Therefore, writing it correctly isn't secondary; on the contrary, it's a crucial part of persuasion and increasing sales.
I recall a story from one of the store owners we worked with at *Sahl*. He used to present this section very briefly and wasn't seeing any engagement. After we wrote it for him in a narrative and engaging way, he noticed a significant increase in "add to cart" purchases within a week. The reason? The customer felt the experience had begun even before receiving the product!
1) Don't just list the items... present them visually.
A dry list won't help you at all. The customer doesn't just want to know what the items are; they want to experience the moment.
Instead of saying:
– Product
– Manual
– Charger
Write:
– The first thing you see when you open the box… the product itself, pristine and carefully preserved.
– And right below it… a practical charging cable that helps you use it from the very first second.
– And along with it… a concise guide that gets you started without any complications.
Here, you're not just listing the items… you're building a picture.
2) Let the words ignite excitement.
Simple words like:
“Experience,” “Discover,” “Surprise,” “Ready to use,” “Carefully selected” completely change the customer's feeling.
The Saudi customer loves details that show attention to detail, and they like to feel that the product was “made for them.”
So don't make the paragraph dry… make it lively.
3) Link each piece of content to a direct benefit.
Don't just tell them what's inside the box… explain why it's important.
Example:
“An extra protective cover… gives you peace of mind if it's your first time using it outside the house.”
“A high-quality charging cable… suitable for everyday use, even if you're on the go.”
Every item inside the box must have a clear value in the customer's mind.
4) Use a style that makes them feel like you're unboxing the product with them.
A common phrase among most successful stores is "The Story of Unboxing."
Try saying:
"The first thing you notice when you open the box is the shine of the main item, and underneath it, there's a dedicated space for accessories, neatly arranged to make you eager to use the product immediately."
Here, you're not just describing... you're letting the customer experience it.
5) Vary the order of the items to encourage them to continue reading.
Do it with:
– Bullet points
– Numbers
– Timeline
– Or even short clips within the paragraph.
The most important thing is that it's organized and eye-catching. Ideally, the last item should be a "bonus feature" or "unexpected item" to heighten the excitement.
6) Mention the quality standard indirectly.
Instead of praising yourself... let the quality of the content speak for itself.
Phrases like:
"Each item is packaged in a way that protects it during shipping within the Kingdom."
"The packaging is certified according to our store's quality standards."
These sentences are simple… but they significantly boost trust.
7) Make the customer experience the focus of your writing.
Saudi customers like to feel that the store has them in mind.
So add phrases like:
“We’ve selected the items you actually need.”
“We thought about them from the perspective of everyday use.”
These sentences build a direct connection between the customer and the store.
8) Make a simple promise at the end of the paragraph.
After listing the contents, add a reassuring sentence like:
“Our promise to you: Every item in the box will be ready to use without any hassle.”
This sentence makes the customer feel that the entire experience is designed for them.
Writing the “What’s in the Box?” section in an engaging way can raise curiosity, boost customer trust, and increase conversion rates—especially in the Saudi market, which relies heavily on small details. The right wording lets the customer experience the moment before receiving the product, and that alone is enough to make them complete the purchase.
If you would like us to write a complete product page for you or rewrite your store's content in a professional style that serves your sales, the Easy Team is ready to help you with all the details.
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