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When a customer in Saudi Arabia reaches the shopping cart page, they've completed 70% of their shopping journey. The remaining 30% can be completed easily or left undone, causing the customer to hesitate. Therefore, the shopping cart page must maintain the same style and visual and functional consistency as the product page. Any slight difference or confusion can cause a customer to leave the store before paying. This is where the importance of a cohesive design comes in, one that complements the entire shopping experience from the first product to the moment of payment.
1. Use the same tone as the product page title 🛒
The shopping cart page title should be simple, clear, and consistent with the style the customer experienced on the product page.
If the product page uses a friendly, relatable tone, maintain that same style.
Customers want to feel that they haven't been taken to a new page, but are simply continuing their journey.
2. Display products in the cart in the same visual format customers are accustomed to 🖼️
If the product page has clear images, well-organized spacing, and consistent fonts, the cart should maintain this style.
Why?
Because customers review their purchase decision in the cart.
Any visual inconsistency will make them doubt and reconsider.
Make sure:
– The product image is the same size.
– The title is the same font.
– The price is the same size.
– The icons are the same style.
Consistency = Reassurance.
3. Add product features to the cart concisely and quickly ⚡
We don't want long text in the cart… but you need to give the customer a “reminder” that the product is truly worthwhile.
For example:
– Water resistant
– Two-year warranty
– Best-selling product
This short statement helps significantly in reducing hesitation.
4. Add complementary products instead of substitutes to the cart 🧩
This point is very effective in increasing the average cart size.
Instead of listing “similar products” (which can confuse the customer), offer complementary products that help them:
– Accessories
– Protective cases
– Additional gift wrapping service
– Extended warranty
This type of recommendation is often accepted because the customer has already decided to buy.
5. Clearly display delivery information to reinforce the purchase decision 🚚
The customer needs to clearly see:
– Expected delivery time
– Shipping cost
– Are there any shipping offers?
– Is express delivery available?
Having this information in the cart builds trust and encourages the customer to continue without fear of surprises.
6. Make cart modifications easy without the customer having to leave it ✏️
This is crucial in Saudi Arabia because many customers:
– Change the color
– Change the quantity
– Delete a product
– Add a new one
If they have to leave and go back to the product page… you lose a significant amount of money.
Let all modifications be made directly within the cart in a smooth and clear way.
7. The “Checkout” button should have the same style as the “Add to Cart” button 🎯
Customers are used to the color, shape, and size of the “Add to Cart” button… so don’t surprise them with a completely different button inside the cart.
Consistency in colors and sizes automatically guides the customer’s eye to the correct action.
8. Add Micro Trust Signals 🔒
To further reassure the customer when they are just one step away from payment, add simple elements such as:
– A secure payment icon
– Clearly stating that the return policy is easy
– 24/7 customer support
– The logo of a well-known payment gateway
These small elements increase the customer’s sense of security and reduce hesitation.
The cart page isn’t just a step before payment… it’s the “decisive” moment in the customer’s journey. When its style complements the product page in terms of color, animation, font, and icons… you help the customer complete their journey without hesitation. And with “Sahl,” we can help you build a consistent experience that starts with the first product and ends with a smooth order completion.
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