هل لازم تضيف شارة Best Seller ومتى تضر أكثر مما تفيد

Sahl Monday,24 Nov 2025

The Best Seller badge is one of the most powerful visual influence tools in Saudi Arabian e-commerce. A customer simply sees it on a product and feels like everyone else is buying it, that it's a guaranteed choice. But is it true? This badge has significant benefits, but in some cases, it can do more harm than good. The key is when to add it, how to use it, and which product to place it on. This is where the smart approach that makes a big difference in the customer experience begins.

⭐ 1. The Best Seller Badge Directly Boosts Trust

Customers like to feel like they're not the first to try a product. When they see that a particular product is a "best seller," their minds automatically associate it with quality or popularity. This psychological effect is called social proof, and it's what makes the badge one of the most powerful indicators of trust in online stores.

⭐ 2. Accelerates the Purchase Decision Without You Saying a Word

The badge acts like a silent salesperson…
As soon as the customer sees it, their thinking time decreases because they feel:

*“Since so many people have bought it… it must be suitable.”* This reduces hesitation, especially with products that are often compared, such as electronics and home appliances.

⭐ 3. Helps You Stand Out Among Dozens of Options

If your store has similar products or many categories, the badge helps you quickly highlight the “star.” Instead of confusing the customer, it gives them a strong starting point. This is very useful in large stores with crowded categories.

⭐ 4. But… when does the badge become a weapon against you?

This is where many stores make mistakes.

The Best Seller badge can harm you in certain situations, such as:

• When all products have the same badge

In this case, it loses its value… and the customer feels it's just a marketing ploy, not genuine.

• When the product isn't actually a bestseller

Customers are smarter now… and if they discover the badge isn't genuine, they could lose trust in the entire store.

• When you place the badge on a product with poor reviews

Imagine a customer seeing "Best Seller" and then finding bad reviews…
This creates a conflict and they start to doubt the store's credibility.

• When you use the badge in a sensitive product category

Such as personal care or medical products… Adding the badge here might scare the customer instead of reassuring them.

⭐ 5. Using the badge wisely increases the average cart value

When you place the Best Seller badge on a specific product, it not only increases its sales… but it also increases the average cart value because customers often add related products. Here's an important point: Use the badge as part of a larger strategy, such as:

* Showcasing complementary products
* Highlighting "Customers also bought" items
* Placing the product at the top of the grid

⭐ 6. Best Places to Display the Best Seller Badge

For the badge to work at its best without distracting the customer, the best places are:

* At the top corner of the product tag
* Inside the product page, directly above the title
* In the comparisons section, if available
* In the main slider for the most popular products

Places not recommended are:

* Directly next to the price (it will look cluttered)
* Above the image, obscuring the details
* Overly prominent on category pages

⭐ 7. How to Know if Your Best Seller Badge is Effective

You need to monitor three key metrics:

* Increased clicks on the product after adding the badge
* Increased conversions compared to the previous period
* Increased engagement with complementary products

If all three increase… the badge is working.

If nothing changes? It's highly likely that its placement or display is unsuitable.

Adding the Best Seller badge is a powerful move if done intelligently, placed on the right product, and at the right time. The badge's strength lies in its ability to serve and guide the customer effortlessly, not merely as a decorative element. With "Sahl," we can help you identify the right products, optimize the badge's placement, and integrate it into a comprehensive system that boosts customer confidence and encourages purchases without making them feel pressured.