أهمية قياس وقت تصفح العميل لصفحة المنتج وكيف تفسّر الأرقام

Sahl Monday,24 Nov 2025

In Saudi Arabia's online stores, it's not enough to just get a lot of traffic… what's important is that the customer spends enough time on the product page to understand, view the images, and be convinced. This is where one of the most powerful indicators that every store owner should monitor comes in: the time the customer spends on the product page. This number alone reveals whether the page is clear, needs improvement, or is confusing the customer without them realizing it.

A store that built its website on the *Sahl* platform noticed that the browsing time for some of its products was very low… After understanding the reason and changing the images and product descriptions, the browsing time tripled, and conversions increased significantly.

1) Why is browsing time important in the first place?

The time the customer spends on the product page reveals:

– Is the customer genuinely interested?

– Is the content clear?

– Are the images sufficient?

– Is the price understandable?

A customer who leaves in less than 10 seconds usually didn't find what they were looking for or was confused by the page.

2) If the time is very short… what does this mean?

A short time often means:

- The customer didn't understand the product
- The text is long or vague
- There are few or unclear images
- The product page is cluttered
- The price isn't clearly displayed
Simply put: Something turned the customer off from the start.

3) And if the time is long… is that always excellent?

Not always.

A long time might mean:
- The customer is interested (which is excellent)
Or
- The customer is lost and confused (which is dangerous). The idea is to balance the time and the interaction method:
Because if the customer sits for 3 minutes and doesn't click “Add to Cart,” then you have a user experience problem that needs fixing.

4) How do you interpret the numbers correctly?

You need to link browsing time to other elements such as:

– Cart addition rate
– Page exit rate
– Scrolling rate
– Image or tab clicks
If time is high + high engagement = excellent page
If time is high + low engagement = issue with clarity or the main button
If time is very low = the page didn't attract the customer at all

5) Things that make the customer stay longer (healthily)

– Many clear images
– Short videos
– Concise and categorized descriptions
– Presenting features as bullet points
– Customer reviews and photos
– Simplified pricing and options
The more organized the product page, the longer the healthy browsing time.

6) Things that make the customer stay longer (negatively)

– Unclear content
– Too much detail before reaching the price
– Crowded pages
– Too many buttons
– Unclear options
These things confuse the customer… and confusion = abandoning the cart.

7) A Saudi Store's Story of Improved Browsing Time

A Saudi clothing store using the *Sahl* platform noticed that customers were spending a significant amount of time on the page without making a purchase.

They reviewed the content and found that the size chart was less than 14 lines long, causing customers to get lost before making a selection.

They transformed the chart into icons and abbreviated bullet points.

The result?

– Browsing time decreased slightly (became healthier)
– Add-to-cart purchases increased by 60%
– Return rates decreased because people understood the sizes more quickly

8) How to Increase This Metric in Your Store?

– Make life easier for the customer
– Place images before text
– Condense complex information
– Use tabs for specifications
– Ensure the price is visible without needing to search
– Include a short video if the product requires explanation

Customers prefer stores that save them time, not those that waste it.

Browsing time on a product page is one of the most important metrics that reveals the quality of your content and the strength of the customer experience. The better you understand it, the more you can develop your store and achieve higher sales. And if you need to track these numbers and make sound decisions—*Sahl* provides all the tools you need without any complications.