ليش لازم تخفف النصوص في الصفحات الأساسية للمتجر

Sahl Monday,24 Nov 2025

Today, Saudi stores are engaged in fierce competition to attract customers who don't like to waste time and want to access information quickly and with minimal effort. Essential pages like the homepage, categories page, and product page must be organized, clear, and free of lengthy text that strains the customer's eyes or confuses them. This isn't to diminish the importance of content; on the contrary, concise content offers greater value because it delivers the message faster and more easily.

🔹 1) Why don't customers like to read much on the main pages?

Most customers enter a store looking for something specific: a product, price, feature, or offer. When faced with excessive text, they feel overwhelmed and quickly leave the page. Today's customer is drawn to fast-paced content, short clips, and a streamlined browsing experience, so stores must adapt to this behavior.

🔹 2) Long text distracts the customer from the most important elements.

The main pages aim to guide the customer to the most important things:

– Product
– Price
– Main button
– Shipping options
– Categories

Bullshit text makes them lose track of the important elements that should guide their purchase decision. Distraction equals a change of purchase decision, plain and simple.

🔹 3) Mobile customers need lighter and clearer content.

85% of store visitors in Saudi Arabia access the site via mobile.

Small screens, limited space… and long text causes:

– Frequent scrolling
– Boredom
– Loss of focus. The solution?

Short sentences, a clear idea, and visual content that covers most of the message.

🔹 4) Light text increases page loading speed.

The more text content there is, the longer the loading time, especially if there are additional design elements surrounding it.

Website speed is one of the strongest factors in keeping a customer in a store, and even a second of delay… some will leave immediately.

🔹 5) Less Formatting = Cleaner, More Powerful Design

A clean design directly reflects the customer's perception of the store's professionalism.

When they see a simple, organized page with few words, they feel the store understands and provides easy, uncomplicated experiences. This boosts trust and increases the likelihood of completing an order.

🔹 6) Reducing Text Enhances Key Words

The key word you want the customer to notice needs to stand out.

If it's buried within seven lines of text, its meaning gets lost.

Keep your main messages short:

– Fast Delivery
– Secure Payment
– Easy Returns
These short phrases are more impactful than a long paragraph explaining the same thing.

🔹 7) The Story of a Saudi Store That Eliminated Heavy Text

One store that built its platform using *Sahl* was experiencing customer crashes on its homepage.

We reviewed the page and found it was full of text explaining everything about the brand, vision, and details. We reduced the content to just three sentences plus icons.

Time spent on pages increased significantly, and clicks on categories rose by 40% in two weeks.

🔹 8) How to reduce text without losing information?

– Use a single sentence that conveys the idea.
– Convert any long text into icons.
– Distribute messages across multiple pages.
– Use images instead of written descriptions.
– Keep the heavy details only on the product page.

The customer cares about accessing information, not just reading it.

Reducing text isn't just about visual improvement; it directly enhances the customer experience within the store and is a powerful reason for increased focus, engagement, and sales. Stores that keep their homepages light, clear, and easy to use can compete strongly in the Saudi market.

And if you want to build balanced pages with *Sahl*—the team is ready to handle all the details for you.