أهمية ترتيب مراجعات العملاء حسب الفائدة مو حسب التاريخ

Sahl Tuesday,25 Nov 2025

Most customers in Saudi Arabia check customer reviews before buying anything, whether it's an electronics device, perfume, or a piece of furniture. These reviews have become an important part of the purchasing decision and can be the biggest factor in determining whether a customer completes the order or leaves the store for another. However, the problem is that many stores sort reviews by date only… This is a big mistake because it doesn't help customers see the truly “relevant” reviews. What's important is that customers see reviews that are genuinely helpful, not just the most recent ones.

That's why sorting reviews by relevance instead of date changes how customers read reviews, increases their trust, and makes them feel that the store is genuinely interested in their experience.

🟦 1. Helpful reviews provide direct answers to customer questions

When a customer visits a product page, they don't want to know who wrote the last review 10 minutes ago…
They want to know:

– What's the quality like?

– Is the size accurate?

– Is the long-term use excellent or just okay?

– Does the picture match the actual product?

A helpful review is one that provides information upon which a decision can be based.

That's why it should be at the top, clearly visible, and easily accessible.

🟦 2. Sorting reviews by usefulness reduces hesitation before purchase.

Shoppers in Saudi Arabia like to see genuine experiences from people who have tried the product.

When the most helpful reviews appear first, the customer doesn't need to search far and wide… they find reassuring feedback that allows them to complete the order without much thought.

This significantly increases conversion rates.

🟦 3. Helpful reviews highlight the product's flaws before its advantages.

Not all reviews are praise; some are critical… and that's excellent!

Because when a customer sees an honest review saying:

“The size is smaller than expected.”

“The color is a bit lighter than the picture.”

This makes the customer feel honest and know that the store isn't hiding anything.

Therefore, displaying honest and helpful reviews at the top is more beneficial than showing random reviews.

🟦 4. Helps improve product ranking in search engines

Search engines like Google are very focused on the on-page user experience.

If a customer spends more time reading helpful reviews and navigating the page, Google's positive signals increase.

This helps the product page rank higher in search results in Saudi Arabia.

In other words, arranging reviews in a helpful way indirectly improves SEO.

🟦 5. Enhances the impression of professionalism on the website

When customers see reviews ranked by "most helpful," they feel that the store:
- Cares about user experience
- Understands customer needs
- Presents information intelligently.

This boosts trust and makes your customer feel they are dealing with a truly professional store, like international retailers.

🟦 6. Gives more visibility to reviews with images and videos

Reviews that include images or videos of customers using the product are more impactful than text alone.

It's crucial that they appear at the top of the list because they quickly increase product credibility.

Sorting by relevance makes reviews with images more visible, which directly benefits you.

🟦 7. Helps customers in a hurry who don't like to read much.

Some customers want to decide quickly… they're in a hurry, they buy from their phones, or they already trust you.

If these customers see the relevant reviews at the top… they can finalize their decision in seconds without scrolling to the end.

This significantly increases conversions, especially on mobile.

🟦 8. Increases the likelihood of customers writing truly helpful reviews.

When customers see helpful reviews at the top, they're motivated to write a helpful review themselves:
– Add a picture
– Write about their experience
– Explain the pros and cons. This improves the overall quality of store reviews.

Sorting customer reviews by relevance instead of date isn't a luxury…

It's a fundamental part of building trust and improving the customer experience in your Saudi store.

The customer wants to see helpful information, have their questions answered, and feel empowered to make an informed purchasing decision.

The easier this process is for them, the more conversions will increase and the more credibility the store will gain.