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1. Use of Artificial Intelligence (AI) technologies
• Benefit: AI can provide a personalized shopping experience by analyzing customer data and purchasing behaviors.
• Application: Activate smart product recommendations, provide customer service using interactive chatbots.
• Example: An online store sends daily recommendations based on the customer's previous searches.
2. Augmented Reality (AR) technologies
• Benefit: Helps customers virtually try products such as furniture or clothing.
• Application: Enables customers to see how the product looks in their environment before purchasing.
• Saudi example: A furniture store provides the ability to display furniture inside rooms using a smartphone.
3. Cloud Computing platforms
• Benefit: Improve the performance of the online store through flexible and scalable hosting.
• Application: Ensure high loading speed, protection from interruptions, and provide adequate data storage space.
• Advice: Use platforms such as AWS or Google Cloud.
4. Local digital payment gateways
• Benefit: Provide convenient and secure payment options that suit Saudi customers.
• Application: Support payment methods such as “Mada”, “STC Pay”, and other e-wallets.
• Example: Integrated payment gateway provided by major Saudi e-stores.
5. Personalized shopping experience through advanced analytics
• Benefit: Understanding customer interests by analyzing browsing data and previous purchases.
• Application: Customizing the home page or emails to suit customer behavior.
• Example: Sending special offers based on products viewed by the customer.
6. Responsive Design for Mobile Devices
• Benefit: Improving the user experience on smartphones, which constitute the majority of website visits.
• Application: Designing an interface that fits all screen sizes.
• Advice: Invest in high-quality UX/UI design to ensure customer comfort.
7. Process Automation
• Benefit: Improving efficiency and reducing human effort.
• Application: Setting up automated messages to confirm orders, manage inventory, and schedule promotions.
• Example: A store uses automation to inform customers of the shipping status of orders.
8. Enhancing cybersecurity
• Benefit: Protecting customer data and building trust in the store.
• Application: Use SSL certificates, anti-hacking tools, and cyber-attack protection systems.
• Advice: Cooperate with local companies specialized in cybersecurity.
9. Voice Commerce
• Benefit: Provide an easy and quick way for customers to search for and purchase products using voice commands.
• Application: Support voice search across the website.
• Global example: Use services such as Google Assistant and Amazon Alexa.
10. Supply Chain Management Technologies
• Benefit: Improve storage and shipping operations.
• Application: Use smart programs to automatically track inventory and shipments.
• Advice: Link the store to shipping management systems such as "Fetchr" and "Aramex".
E-store development technologies are not just additional options, but have become a necessity for the success of any e-store in the Saudi market. Taking advantage of these tools helps you improve the customer experience and increase sales. Sahal Company provides you with full support to develop your e-store with the latest innovative technologies.
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