Which is better, a mobile app or an online store for your project?

Sahl Wednesday,04 Dec 2024

With the rapid development of e-commerce in Saudi Arabia, every project has two basic digital options: a mobile app or an online store. But which one suits the nature of your business and your audience? This article will help you understand the main differences between them, and how each option can affect the growth of your project.
1. Ease of access and customer penetration
• Online store:
Online stores are the best option for ease of access, as they can be browsed from any device connected to the Internet. They are an effective way to reach a wide audience, especially through search engines.
• Mobile application:
It requires downloading from users, but it becomes part of their smartphones, which means that your brand remains closer to them at all times.
Which one is right for you?
• If you are mainly targeting new customers, choose an online store.
• If you want to enhance loyalty among your existing customers, the application is a better option.
2. Cost versus value
• Apps:
Developing a custom app requires a much larger budget compared to an online store. Especially if you want to release it on more than one operating system such as iOS and Android.
• Online store:
It is a less expensive option to start with, with the possibility of improving it and adding additional features over time.
Tip:
Start with an online store if you are working on a limited budget, then expand later to an app once your business grows.

3. Search Engine Optimization (SEO) and Attracting New Customers
• Online store:
It can be optimized to rank at the top of Google search results, which helps new customers find you easily.
• Apps:
Do not rely on search engines as much, as attracting users requires direct marketing strategies such as ads or download links.
Decision:
An online store is better if your main goal is to attract new customers.
4. User Experience and Ease of Interaction
• Mobile app:
Provides a more personalized and faster experience, which enhances customer satisfaction. You can send direct notifications to interact with them continuously.
• Online store:
It is more suitable for browsing products and purchasing without the need to download any additional programs.
The most suitable option:
• If you are targeting customers who rely mainly on their phones, the app is the solution.
• If you offer various services or products that require greater exploration, the store is the best fit.

5. Saudi Market: Local Customer Needs
In Saudi Arabia, we have seen a significant increase in e-commerce, with customers relying on digital solutions to shop.
• Online stores: Ideal for attracting customers who are looking for products or services online.
• Apps: Best if you offer recurring services such as delivery or subscriptions.
6. Combine the two options
The best long-term strategy is to combine an online store with a mobile app. You can start with an online store as a first step to reach your audience, then develop an app after ensuring that your business is successful and stable.
Examples from the Saudi market
Companies such as "Na3na3" and "HungerStation" have successfully combined the two solutions to meet the needs of users and get the most out of mobile and web technologies.
Choosing between a mobile app and an online store depends on your goals and budget. Initially, an online store may be the most logical option due to its ease of access and low cost. As your business grows, you can invest in developing an app to enhance the customer experience and build long-term loyalty.
In the Saudi market, combining the two is an ideal option for excellence and future expansion.