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Sahl Saturday,14 Dec 2024

1 - The idea of ​​free online stores

With the boom in e-commerce in Saudi Arabia and the world, many entrepreneurs are looking for economical ways to launch their online stores. This is where the idea of ​​free stores comes in, but is this method enough to run a professional business? This is what we will explain in the article.

2 - Platforms that provide free solutions

There are many platforms that provide free tools to create online stores. Some of the prominent options include:
• Wix: An easy-to-use platform that provides free design tools.
• Ecwid: A suitable option for small stores that start with a limited number of products.
• WooCommerce: An open source tool that requires hosting but is flexible for beginners.
• Shopify (trial version): Gives you the opportunity to explore the store's capabilities for a limited period.
These platforms allow you to start without any financial investment, but there are always certain limits to the free options.

3 - What does creating a free store include?

1. Basic templates: Provide you with a simple and limited customizable appearance.
2. Limited product management: A small number of products are allowed to be added.
3. Free hosting: Often with a subdomain like yourstore.platform.com.

4. Limited payment options: Usually do not support local payment solutions or advanced options like cash on delivery.

4 - The most prominent challenges in free options

Although starting may seem easy, there are some challenges that may affect the professionalism of your store:
• Lack of a clear brand identity: Free domain and mandatory ads weaken customer confidence. • Lack of integration of features: such as SEO and email marketing techniques.

• Limited technical support: Relying on self-help or the platform's forum.

5 - Low-cost alternatives

If you are serious about starting a business, low-cost paid options may be the best solution:
1. Economical platforms: Shopify (plans starting at $ 29), WooCommerce (with hosting at an economical price).

2. Collaboration with local companies: In Saudi Arabia, there are many companies that offer design solutions at prices that suit startups.

3. Relying on hybrid plans: Starting for free, then upgrading the plan when sales grow.

6 - Steps to the success of your free online store

• Choosing a suitable platform: Compare platforms based on your business needs.

• Social media promotion: To compensate for the lack of built-in marketing tools.

• Continuous development: Continuously improve the store to ensure a better user experience.

7 - Is free enough?

Creating a free online store is suitable as a start to understanding the basics of e-commerce. But to achieve sustainable success and increase sales, you will need additional investments to get a custom domain, advanced features, and better support services. Do not hesitate to plan the next stage once you achieve initial success.