Add discount feature in online store

Sahl Monday,23 Dec 2024

1. The importance of the discount feature
Discounts in online stores are considered an effective marketing tool, as they encourage customers to make purchase decisions faster. With discounts, the customer feels that he is getting a special deal, which enhances his loyalty to the store. In Saudi Arabia, discounts, especially during seasons such as White Friday or national occasions, are an essential part of the marketing culture.
2. Types of possible discounts
• Discounts on specific products: Reducing the price on certain products to promote them.
• Discounts on the shopping cart: Offering a discount when the value of purchases reaches a certain limit.
• Seasonal discounts: Such as discounts during holidays or the month of Ramadan.
• Discounts for new customers: A way to attract new customers and motivate them to buy.
• Quantity discounts: Offering a discount on purchasing more than one unit of the same product.

3. How to add the discount feature
To add discounts to the online store, you must follow these steps:
1 - Choose the appropriate system: Most e-commerce platforms such as Shopify, WooCommerce, and Magento provide built-in tools to manage discounts.
2 - Clear design of discounts: Make sure that discounts are clearly displayed on the home page and product pages to attract customers' attention.

3 - Prepare discount codes: Create custom discount codes that can be distributed to customers via email or social media.

4 - Show transparency: Clarify the value of the discount and the new price so that the customer feels confident.

4. The impact of discounts on customer behavior
• Increased footfall to the store: When discounts are announced, the number of visitors increases, which increases the chances of selling.
• Boosting sales of slow products: Discounts help in disposing of products that are not in high demand.
• Increase the average order value: By offering a discount when the purchase value reaches a certain limit.

5. Common mistakes to avoid
• Over-offering discounts: This may reduce the value of the brand.
• Not specifying a duration for the discount: Continuous discounts may make customers always wait for other discounts.
• Lack of clarity on the terms: All discount terms must be clarified to ensure customer satisfaction.
6. Examples of successful discounts
• Many Saudi online stores have achieved success thanks to seasonal campaigns such as Black Friday.
• Major brands offer special discounts for new customers, which has helped them attract more users.

Adding a discount feature is not just a tool to increase sales, but an effective way to strengthen the relationship with customers. If implemented in a strategic and thoughtful way, it can make a big difference in the success of the online store.