الفرق بين الهوية التجارية والعلامة التجارية للمتجر الإلكتروني

Sahl Wednesday,08 Jan 2025

1. The importance of distinguishing between identity and brand
In the world of e-commerce, there are many terms that can be confusing, such as "brand identity" and "brand". Understanding the difference between them helps you enhance the image of your online store and increase customer loyalty.
2. What is brand identity?
Brand identity is all the visual and non-visual elements that express the personality of your online store. They include:
• Logo: The image that distinguishes your brand.
• Colors and fonts: Used on your website and platforms.
• Designs: Such as packaging or email design.
• Tone of communication: The way you speak to customers, whether through advertising or customer service.
Brand identity expresses the way your store appears to the public and focuses on visual aspects.
3. What is brand?
Brand is the mental image and impression that customers form about your online store. It relates to the customer experience and includes:
• Values ​​and principles: What distinguishes you from others?
• Emotional experience: How do customers feel when dealing with your store?
• Trust: The extent of customer loyalty and their choices based on your brand name.
Branding focuses on the emotional side and deep connection with customers.
4. Difference between brand identity and trademark
Brand identity
Visual elements such as logo and colors. Mental image and impression for customers.
What does your store look like? How do customers feel about your store?
Design, colors, fonts, logo, user interface. Reputation, values, customer experience, trust.
Use specific colors such as blue and trust. Customer association with the "Amazon" brand for trust and speed.
5. Why do you need both?
You cannot succeed with brand identity alone without a strong brand, and vice versa. Your online store needs a visual identity that attracts customers and expresses your professionalism, while the brand creates long-term loyalty and enhances customer interaction.
6. Examples from the Saudi market
• Noon: Its brand identity is known for using the bold yellow color and a simple logo.
• Amazon Saudi Arabia: A strong brand that relies on a smooth customer experience and trust.
7. How to build a strong identity and brand?
• Start with the identity: Choose a logo and colors that express your personality.
• Link identity to values: Make sure all your interactions are in line with the message you want to deliver.

• Keep evolving: Your brand needs to be constantly improved according to the customer experience.

Brand identity and branding are two sides of the same coin. Identity reflects how customers see your store for the first time, and branding determines how they remember you after dealing with you. To be successful, you must work on both together to build an integrated and distinctive experience.