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1. Convenience and accessibility
• Online shopping: Anyone can shop from home, office, or even while traveling, without having to leave the place. In addition, some sites in the Kingdom offer fast delivery services within one day, which enhances the customer's convenience.
• Traditional shopping: Although it is an interactive experience, it requires time and effort to reach the store and browse the products, which can be exhausting during crowded times or high temperatures.
2. Diversity of options
• Online shopping: It provides access to local and international products that are not easily available in traditional stores. In addition, websites in Saudi Arabia such as "Noon" and "Amazon Saudi Arabia" offer a wide range of electronics, clothing, and even organic products.
• Traditional shopping: It is usually limited by the availability of actual inventory in the store, which makes the options less compared to e-commerce.
3. Trying the product before buying
• Traditional shopping: The advantage of actual experience is important for buying clothes, home appliances, or even perfumes.
• Online shopping: Customer ratings and opinions can be relied upon as an alternative, in addition to the flexible return policy in many online stores.
4. Shopping Cost and Promotions
• Online shopping: It often offers offers and discounts throughout the year, in addition to discount coupons and installment payment services. However, shipping costs may be an obstacle for some customers.
• Traditional shopping: It provides a direct shopping experience without shipping costs, but the offers are usually seasonal and not continuous.
5. Time and effort
• Online shopping: The purchase process can be completed in just minutes using a mobile phone.
• Traditional shopping: It requires time to reach the store, search for the product, and wait in payment lines.
6. Payment security
• Online shopping: Some customers in Saudi Arabia still have concerns about data theft, despite the presence of secure payment systems such as Mada and Apple Pay.
• Traditional shopping: It relies on paying in cash or via bank card directly, which makes some feel more secure.
7. Customer experience and after-sales service
• Traditional shopping: It gives the customer the opportunity to communicate directly with the seller or customer service.
• Online shopping: E-stores provide effective digital customer service, but it may sometimes be slower than the direct service in the store.
8. Adapting to Saudi Culture
• Saudis have a strong connection to sales seasons such as Riyadh Season and Black Friday, which enhance the traditional shopping experience. However, online shopping has become an integral part of the modern lifestyle, especially with the spread of local digital stores.
Whether you prefer the convenience of online shopping or the experience of traditional stores, the choice depends on your personal needs. In the Saudi market, a balance between the two has become possible with the availability of multiple options that meet customer expectations.
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