Free support 24/7
Free support 24/7
In today's world of e-commerce, competition has become fierce, especially in the Kingdom of Saudi Arabia, where online shopping is increasing significantly. If you want to make your online store appear in the first results of search engines such as Google, you must invest in writing long and useful content. The question here is: Why does the length of the article affect the ranking of your online store? And how do you benefit from this to improve your visibility and increase site visits? This is what we will learn in detail.
1. Why is the length of the article an important factor for improving SEO?
Search engines such as Google rely on complex algorithms to evaluate the quality of pages and their ranking. Among these factors, the length of the article is a strong indicator of the quality of the content. The longer and more useful the content, the greater the chance of it to appear in the search results.
Here are some reasons:
• Comprehensive information: Long articles give the visitor enough details to help him make better decisions.
• Increase the length of visitors' stay: Long and interesting content increases the time the visitor spends in your store, which is a positive indicator for search engines.
• Increase internal and external links: The longer the article, the greater the opportunity to include links that enhance the user experience.
2. Ideal length of articles in e-stores
• Product articles: 500 to 800 words are enough to clearly describe the product.
• Educational articles: 1000 to 1500 words that provide a detailed explanation.
• Comprehensive guides: They can reach 3000 words or more, and cover all aspects of the topic.
3. How do long articles affect the user experience?
• Increase trust: When you provide comprehensive articles, the customer feels that you are an expert in your field.
• Improve conversion rate: Informative content increases the likelihood of the customer purchasing products.
• Reduce bounce rate: Long and useful articles reduce the visitor's leaving quickly.
4. Steps to write a long and effective article for your e-store
1. Start with an attractive introduction: Make the reader feel that the article will provide him with real value.
2. Use subheadings: to facilitate reading and organize the content.
3. Add real-life examples: to enhance the credibility of the article.
4. Explain in detail: Do not shorten the information, but provide everything the customer needs.
5. Use images and videos: to improve the reading experience.
6. Add internal and external links: to increase user interaction with your site.
5. How to optimize a long article for search engines (SEO)
• Choose keywords carefully: Make sure to include keywords naturally.
• Optimize titles: Use titles that contain keywords and attract attention.
• Use tags: to improve article ranking.
• Improve page loading speed: to ensure a smooth user experience.
• Add internal links: to increase visitor interaction with site content.
6. Examples of successful long content in online stores
• Medical device buying guide: An article that covers everything a customer needs to choose the right device.
• Product comparison articles: Provide a comprehensive overview of the advantages and disadvantages of different products.
• Educational articles: such as how to use sports equipment correctly.
7. Mistakes to avoid when writing long articles
• Overfilling: Don't just write to lengthen the article, but provide useful content.
• Disorganization: Make sure the article is organized in a way that makes it easy to read.
• Repetition of information: Keep the information provided diverse. If you are looking to improve your online store’s search ranking, do not hesitate to write long and comprehensive articles. Invest in providing valuable content that attracts visitors and keeps them on your site for as long as possible. This way, you will not only improve your search engine ranking, but also gain customer loyalty and increase sales.
You can create your store easily
