كيف تستغل المواسم والعروض لزيادة مبيعات متجرك الإلكتروني

Sahl Sunday,09 Mar 2025

E-commerce in Saudi Arabia is witnessing significant growth, and with the increasing number of online stores, competition for customers has become more fierce. But there is a golden opportunity for every online store owner to achieve large sales and increase profits, which is to exploit seasons and promotional offers in a smart way.

During major seasons such as Ramadan, Eid, White Friday, National Day, back-to-school seasons, and others, customers are more willing to buy, making these periods ideal for implementing successful marketing strategies that help you make the most of the active purchasing movement.

In this blog, we will review the most important methods and tips that you can follow to exploit the seasons and increase the sales of your online store.

1. Choosing the right seasons for your online store
Before you start planning your seasonal campaigns, you need to determine the seasons and offers that suit the nature of your products. Some of the most common seasons in Saudi Arabia include:

Ramadan and Eid - an ideal period for clothing stores, perfumes, sweets, and food products.

Saudi National Day - a great opportunity to increase customer interaction and offer special offers.

Black Friday - one of the most active periods in e-commerce, as customers expect huge discounts.
Back to school – a great occasion for school supplies, clothing, electronics, and book stores.

Summer and winter seasons – a great time to promote seasonal clothing, travel, camping supplies, and home appliances.

Tip: Determine which of these seasons are best for your store’s products, and plan your marketing campaigns accordingly.

2. Offer smart offers and discounts
Promotions are one of the most powerful tools to attract customers during the seasons. But their success depends on offering discounts in a thoughtful way. Some effective ideas include:

Promotional discounts: The more products a customer buys, the higher the discount.

“Buy one get one free” (BOGO) offers: Encourage customers to buy in larger quantities.

Free shipping: Especially for orders above a certain amount, which increases the average order value.

Limited-time offers: Create a sense of urgency that prompts customers to make a quick purchase decision.

Discount coupons: These can be sent via email or social media to attract customers.
Advice: Don't make discounts random, but plan them in a way that guarantees you increased sales without affecting the profit margin.
3. Improve the user experience in your online store
During the seasons, there is a significant increase in the number of visitors to your online store, so you must ensure that the user experience is excellent, so that you do not lose customers due to technical issues or slowness in the site.
Speed ​​up the site loading: Make sure that your store pages open quickly, because customers do not like to wait.
Improve mobile compatibility: More than 70% of purchases are made via smartphones in Saudi Arabia, so your store must be responsive.
Improve in-store search: Add clear categories and make it easy for customers to find products easily.
Securing electronic payment: Use secure payment gateways such as Mada, Visa, MasterCard, STC Pay, and Apple Pay.
Advice: Try your store as a customer, and discover any issues that may hinder the shopping experience and fix them before the seasonal offers start.
4. Use digital marketing smartly during seasons
To ensure that your seasonal offers reach the largest possible number of customers, use effective digital marketing strategies such as:
Sponsored ads on social media platforms: Target the audience interested in your products.
✉Email marketing: Send alerts about exclusive offers to your registered customers.
Use content marketing: Publish articles and blogs about seasonal offers and the importance of your products during these periods.
Rely on influencer marketing: Collaborate with local influencers to promote your offers.
Search engine optimization (SEO): Use seasonal keywords such as “Black Friday offers”, “Ramadan discounts”, “National Day discounts” to attract those looking for offers.
Advice: Don’t just launch one campaign, but monitor the performance of the ads and adjust your strategy based on the results.
5. Provide flexible payment and delivery options
During the seasons, customers prefer convenience and speed when purchasing, so make sure to provide suitable payment and delivery options, such as:
✔Electronic payment (Mada, Visa, MasterCard, Apple Pay, STC Pay)
✔Cash on delivery to attract hesitant customers
✔Fast delivery with the option of same-day or 24-hour delivery
Tip: Make sure to coordinate with shipping companies to ensure that orders are delivered on time, as delays during the seasons may lead to loss of customers.
6. Exploit customer testimonials and reviews to increase trust
During the seasons, customers look for reliable stores before making a purchase decision, so use positive reviews and opinions from previous customers to enhance the credibility of your store.
Display product reviews on store pages.
Encourage customers to share their experiences on social media platforms.
Use customer review videos to demonstrate the quality of the products.
Tip: If you are new to the market, offer special offers to the first 100 customers in exchange for real reviews that help build the trust of new customers.
Taking advantage of seasons and offers to increase your online store sales is not just about offering discounts, but rather requires careful strategic planning that includes choosing the right seasons, improving user experience, effective marketing, and providing flexible payment and shipping options.

If you run your store in Saudi Arabia, make sure to take advantage of major occasions such as Ramadan, Eid, National Day, White Friday, etc., because they are a golden opportunity to achieve double profits.

What is the season in which you achieve the highest sales? Share your experience with us in the comments!