تأثير تصميم الموقع الإلكتروني للمطاعم على زيادة الطلبات والمبيعات

Sahl Monday,14 Apr 2025

At a time when we're ordering food from our mobile phones more than we're ordering from the menu at a restaurant, having a professional restaurant website is a key step toward the success of your business. But let's be honest: just having a website isn't enough... Design and quality are key.
When a customer first visits your website, they either feel comfortable and order, or they go and check out your competitors. From here, the impact of design on sales begins to directly impact your experience.
In Saudi Arabia, with the intense competition in the restaurant market, you need to stand out not just in your food, but also in your digital customer experience!
1. An engaging first impression
The first 5 seconds of visiting your website are crucial. If a customer sees attractive images of your dishes, colors that reflect your restaurant's identity, and clear, comfortable fonts, they'll continue browsing and possibly order. However, if the design is basic, they'll likely leave the website without even looking at the menu. 2. Easy and Smooth Menu Navigation
People like simple things. If the menu is clearly displayed, conveniently divided (meals, drinks, desserts, offers), and uncomplicated, customers will order with ease. Having pictures with each dish and a simple description increases the likelihood of making a purchase decision.
3. Direct Ordering Service from the Website
Many restaurants today are integrating the ability to order from the website itself, whether for cash on delivery or electronic payment. This feature reduces the pressure on the call center and allows customers to order from anywhere, at any time, without having to talk to anyone.
4. Mobile-Responsive Design
Most customers access a restaurant's website from a mobile device. If your website operates smoothly, quickly, and without interruptions or problems on mobile, this alone will significantly increase the number of orders. Customers will not complete their order if they encounter difficulty navigating between pages or filling out the order. 5. Link the Website to Social Media and Daily Offers
If you link your website to your Instagram or Snapchat accounts, you can take advantage of daily offers and direct followers to order food from the website. This means that a customer sees a picture of the burger on Instagram, clicks the link, and orders it directly from the website, without any additional steps.
6. Display Reviews and Experiences from Previous Customers
If you let customers write reviews on the website, or even display reviews you received on Google or delivery apps, this gives the restaurant great credibility and encourages new customers to try it. Having these reviews elegantly integrated into the design gives you confidence that you can't just post!
7. Website Speed ​​and Its Impact on Sales
People don't like to wait. If your website opens quickly and responds to every click without delay, it will encourage customers to complete their order without hesitation. However, if the website is slow or freezes, they'll likely switch to another one.
8. Design that Expresses the Restaurant's Identity
If your restaurant is luxurious, the website should have a sophisticated design. If the restaurant is youthful and modern, the colors and design must be in line with the target audience. The visual identity is reflected in every detail of the website: fonts, colors, images, and even the presentation of dishes.
9. Your website sells even while you're asleep
The strongest feature of a website is that it's open 24 hours a day. You can automate orders even while your staff is asleep. Imagine how many customers might order late at night or during peak hours, without you having to respond personally.
Designing a website for restaurants isn't just for "being online." It's a marketing tool that increases your sales, builds trust with your customers, and enables you to compete strongly in the Saudi market.
If you're considering taking this step, we at Sahl can help you design a professional website that reflects your restaurant's identity and makes customers order without thinking twice.
Would you like to add blog ideas about website design based on their business? For example, for cafes, casual restaurants, or even food trucks?