أفضل طرق تحسين تجربة المستخدم في متجرك الإلكتروني

Sahl Wednesday,23 Apr 2025

In the world of e-commerce, it's not enough to open an online store, list your products, and expect sales to pour in. Today's customers are smarter and have higher expectations. If they don't have a smooth and convenient experience, they'll simply leave your store and go to your competitor.
That's why improving user experience (UX) has become one of the most important foundations for the success of any online store, especially in the Kingdom of Saudi Arabia, where the market has become crowded and consumers prefer stores that deliver a quick, easy, and secure experience.
In this blog, we'll dive into the most important points that will help you improve the user experience in your online store, step by step.
1. Clear and Easy User Interface
The first thing a customer sees is the store design; it must be clean and easy to navigate. Try to use soothing colors, keep sections clear, and keep menus simple. Visitors don't have time to browse; everything should be clear at first glance.
2. Page Load Speed
No one likes to wait, and if your site is delayed by even 5 seconds, you could lose a customer.
Make sure to optimize images, use robust hosting, and minimize unnecessary plugins. You can measure speed using tools like Google PageSpeed ​​or GTmetrix.
3. Mobile and Smart Device Compatibility
More than 70% of visitors in Saudi Arabia browse stores from mobile. If your website isn't mobile-responsive, that's a problem. Your design must be responsive and display everything perfectly on any device.
4. Simplify the Checkout Process
Many stores force customers to scroll through 5 or 6 pages to purchase a product!
No, reduce the steps, let them add the product to the cart, and proceed to checkout quickly. The less complexity you reduce, the greater the chances of completion.
5. Support Local Payment Options
In the Saudi market, payment options such as Mada, STC Pay, and Apple Pay have become in demand and essential. Make sure your store supports them and clearly displays them at checkout. Having local payment options gives customers a sense of security and confidence.
6. Optimize Your In-Store Search Engine
If you have many products, you need to have a smart internal search engine. Let it recommend products, suggest keywords, and quickly display results. This improves the user experience and connects customers to what they need with minimal effort.
7. Provide direct and fast technical support
Having a live chat or WhatsApp dedicated to customer service gives customers the feeling that they are welcome and that someone is ready to help at any moment. Put yourself in their shoes; if you get lost or need something, the first thing you'll turn to is "support."
8. Add customer reviews and opinions
Reviews provide significant credibility, especially in the Saudi market. When customers see that other people have tried the product and written their opinions, this gives them greater confidence and increases their chances of purchasing.
9. Optimize product pages
The product page should be organized, with clear images from multiple angles, a detailed description of the product, size or color options (if available), and a clear price. Don't forget to include a prominent and clear buy button. 10. Regular User Experience Testing
Don't rely solely on your opinion. Ask your customers. Try the store yourself on a mobile device. Monitor where users pause. Use analytics tools like Hotjar or Google Analytics to understand how customers behave within your store.
Improving user experience isn't just about "decor" or a pretty appearance; it's the primary factor that determines whether a customer will buy and return, or leave and never return.
If you want a fully integrated online store built on a study of Saudi user behavior and needs, you can contact the Sahal team, which has extensive experience in designing online stores tailored to the local market.