طريقة اختيار الكلمات الرئيسية الأنسب لمتجرك الإلكتروني

Sahl Wednesday,23 Apr 2025

If you own an online store in Saudi Arabia, you've probably done some research or heard about something called "keywords." You may have wondered: Why all this interest?
The answer is simple: Because keywords are the bridge that connects customers to your products.
In other words, if you choose the right keywords, you'll reach the people searching for what you sell, and you'll notice a difference in traffic and sales.
In this blog, we'll show you how to choose the right keywords for your store, step by step, in a simple way that suits the Saudi market.
1. Understand Your Customer First
Before choosing keywords, you need to ask yourself:
What words would a customer use to search for my product?
For example, if you sell premium dates, would a customer search for "premium dates," "Nabtah Ali dates," or "buy dates wholesale"?
Study your customer's behavior, what they search for, and try to think like them.
2. Use keyword research tools
There are tools that help you identify the most searched words, such as:
• Google Keyword Planner
• Ubersuggest
• Ahrefs
• SEMrush
• and even Google Trends.
These tools provide data on search volume, competition, and suggested keywords.
3. Focus on keywords with purchase intent.
There's a difference between someone searching for "best tea" and someone searching for "buy organic green tea in Riyadh."
The latter is clearly ready to buy, and these are called purchase intent keywords.
These keywords are a treasure trove; try focusing on them in your products and store pages.
4. Don't forget local keywords.
The Saudi market has its own terminology and dialect. For example, some people write "free shipping in Saudi Arabia," while others write "free delivery."
Be smart and use words that reflect the Saudi customer's dialect.
For example, instead of "women's dresses online," try "luxury evening dresses in Saudi Arabia."
5. Monitor Your Competitors
Open your competitors' stores and see what phrases they use in their titles and descriptions.
If you find that they repeat certain words a lot, this indicates that they are effective and attracting traffic.
But don't copy them completely; take the idea and work on it in your own style.
6. Distribute Keywords Intelligently
After you choose your keywords, don't cram them into the page.
Distribute them naturally in:
• Page Title
• Description
• Text within the page
• Subheadings
• Product Description
• Images (through "alt text")
Keep your content readable and easy to read, and avoid excessive repetition, or Google will penalize you.
7. Experiment and Monitor Results
Nothing is 100% guaranteed. After applying your chosen keywords, monitor the results through analytics tools like Google Analytics or Search Console.
Have your visits increased? Have your sales increased?
If there's no improvement, try other keywords and adjust your strategy.
Keywords are the key that opens the doors to visitors and customers.
If you get it right, you'll see a huge difference in traffic and sales.
If you'd like someone to professionally help you improve your store's visibility on Google, the "Sahl" team is ready to help you with their expertise in the Saudi market and tailor a plan to fit your store.