كيف تتعامل مع الطلبات غير المكتملة في متجرك الإلكتروني

Sahl Monday,05 May 2025

Many e-commerce store owners in Saudi Arabia notice abandoned or unfinished orders, assuming the problem is beyond their control. However, in reality, abandoned carts are one of the biggest missed opportunities. If we know how to handle them properly, we can bring back a large percentage of customers and turn loss into profit.
1. What does an abandoned order mean?
Simply put, it's when a customer adds products to their shopping cart but doesn't complete the purchase. They may leave suddenly, hesitate, encounter difficulty paying, or even be distracted by something else.
2. Main Reasons for Cart Abandonment
– Unclear or high shipping costs
– Long or complicated checkout steps
– The website is slow or experiencing technical issues
– Lack of trust or security on the checkout page
– The customer is comparing prices and hasn't made a decision
Understanding the reason helps you identify the problem in your store and fix it.
3. Solution 1: Send an Automatic Reminder
With abandoned cart recovery tools, you can send an automatic message to a customer who abandoned their cart without completing it. The message can be in the form of an email or SMS, reminding them that the products are still waiting for them.
For example: "Forgot something? Your products are still in the cart! Let us complete them in one step."
4. Offer an incentive to complete the order
Some customers need a small push to complete their purchase.
Try sending them a time-limited discount coupon, such as:
"Complete your order within two hours and get a 10% discount."
This type of incentive increases the chance of converting an abandoned cart into a purchase.
5. Simplify the payment process
Ensure that the payment gateway is fast and supports all the preferred methods for customers in Saudi Arabia, such as Mada, STC Pay, Apple Pay, and others.
And don't forget that a responsive and mobile-friendly design makes a huge difference in decision-making.
6. Clarify the delivery and return policy
Some customers get stuck at the checkout step because they're unsure what will happen if they don't like the product. Having a clear page explaining the delivery and exchange policy gives the customer peace of mind and encourages them to proceed.
7. Review abandoned cart reports
Data analysis gives you a clear picture:
- Which products are most often dropped into the cart and then abandoned?
- Which devices or browsers are experiencing issues?
- Is there a specific time when carts are most often abandoned?
Use this data to improve user experience and reduce abandonment.
8. How can "Sahl" help you deal with incomplete orders?
If your store is built with "Sahl," you'll get advanced tools such as:
- Automatic abandoned cart notifications
- A coupon system linked to the return process
- Daily reports showing the number of incomplete orders
- Technical support that works with you to resolve any technical issues that may cause cart abandonment
Unfulfilled orders don't mean the end of your customer relationship.
On the contrary, they are a golden opportunity if handled professionally.
Adjust your steps, review the reasons for abandonment, and try the solutions you've read about today... and see how you can start recovering sales one by one.