هل لازم الزبون يسجل دخول قبل ما يشتري ومتى يكون ضروري فعلًا

Sahl Tuesday,13 May 2025

How many times have you visited an online store, liked the products, and when you went to buy, you were prompted to "Sign in first"?
Some people immediately drop out, especially if it's their first time visiting the store. This begs the important question:
Does a customer really need to sign in to make a purchase?
In this blog, we'll detail when signing in is optional, and when it's necessary and smart. We'll help you balance customer convenience with your store's needs.
1. Guest Checkout = A Quick and Convenient Experience
One of the most effective ways to increase conversion rates is to enable the "Guest Checkout" option.
The customer selects the product, enters their details, pays, and that's it. They don't need to create an account or remember a password.
Why is this important?
Because some visitors don't want to sign in unless they're confident in the quality of the store, or if they intend to make repeat purchases. Keep this option open to them the first time.
2. When does registration become necessary?
In specific cases, login becomes very important:
• If the store sells digital products (such as books or courses) and you need to return to them later.
• If there's a points system or special offers for members.
• If the customer makes recurring purchases (subscriptions, for example).
• If there's an order control panel or live tracking.
In this case:
Let registration appear after purchase or display it as "Register now and activate additional features," without interrupting the payment process.
3. Don't force the customer... Give them a choice.
The best approach is to give the customer the option to:
• "Continue as a guest"
• "Log in to take advantage of more features."
This way, you don't make them feel forced, while simultaneously highlighting the benefits of registration.
4. Reduce registration steps if necessary.
If registration is required, keep it simple and quick.
Just provide name, email, and mobile number.
Don't ask for unnecessary information, and don't let them get lost in the fields.
Tip:
Consider using Google, Apple, or Tawakkalna registration. This makes things much easier, especially in Saudi Arabia.
5. Register after purchase, not before
Sometimes, the easiest way to get a customer to register without making them feel pressured is to offer registration after payment:
"Thank you for your order! Want to save your information for future orders? Click here and create an account."
A powerful advantage:
They link their account to the same order they registered, and feel they've benefited from the step without being interrupted during the purchase.
6. Stores that force registration lose a lot
Believe it or not, many statistics show that more than 25% of visitors abandon their cart if they are forced to register before paying.
Especially new visitors, who are coming for their first purchase.
In the Saudi market:
Customers care about speed, and they don't always want to register on their first try. So, don't waste the opportunity and let them take the easy steps first.
The bottom line? Logging in isn't always necessary, but it can be very useful in some cases.
A smart store knows when to request it and when to let the customer proceed in a convenient and seamless manner.
The customer experience begins with the first click, and it's the small details that make a big difference.
And if you're wondering how to implement all these solutions in your store, the Sahal team can program a store that serves all visitors, whether casual or repeat customers.
Make their experience easy from the first login... and always remember your name.