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Sahl Tuesday,20 May 2025

One of the biggest challenges facing any online store owner is that visitors are high... but sales are low!
You may see high visitor numbers, but when you look at the orders, you find they're not enough. Here's where we begin to ask: What prevents a visitor from converting into a buyer?
The solution isn't just to increase the number of visitors, but to convert existing visitors into actual customers who trust your store and buy.
In this blog, we explain the difference between a visitor and a buyer, and provide practical steps to help you increase your store's conversion rate, especially if you operate in the Saudi market.
1. Visitors and Buyers: What's the Difference?
A visitor is someone who entered your store, browsed a little, or even added products to their cart, but didn't complete the purchase.
A buyer, on the other hand, is someone who actually made the purchase decision, paid, and received the product.
The difference between them often lies in simple things, such as:
• Clarity of information
• Trust in the store
• Ease of browsing
• Speed ​​of delivery
• The presence of an incentive such as a discount or free shipping
This means the visitor doesn't have a clear objection, but they need a simple push to continue.
2. Make the browsing experience easy and clear
Visitors don't like complexity. The easier the browsing experience, the more likely they are to continue.
Organize product sections, reduce annoying ads, and consider a mobile-first experience, as most visitors in Saudi Arabia browse on mobile.
Always try to make the page fast and free of delays, as visitors have little patience.
3. Provide clear information about the product
Visitors who find only one image and a simple description will likely leave the store and go elsewhere.
Make sure to provide multiple, clear images of the product, and write a detailed description that answers all potential questions:
• Size
• Color
• How to use
• Warranty
• Return policy
These details give visitors peace of mind that they know exactly what they are buying. 4. Make the payment gateway fast and simple.
Many visitors leave the store at the last minute, at checkout. Why?
• Too many steps
• Difficulty entering data
• Or the lack of a suitable payment method.
Provide options such as cash on delivery, Mada, Apple Pay, STC Pay, and other popular methods in Saudi Arabia.
And keep the payment page as short as possible.
5. Display real reviews and ratings.
Visitors are often hesitant, but if they see people who have purchased and praised the product before them, they'll be more enthusiastic.
Activate the reviews section and ask your previous customers to write their opinions after receiving the product.
You can even add photos of customers if they agree, as this increases trust.
6. Use smart offers and discounts.
No one doesn't like discounts.
Use limited-time offers or discount codes for new visitors, such as:
"10% off your first order"
or
"Free shipping for today's orders only."
This type of offer gives visitors a clear reason to decide now, not later.
7. Make it easy for human interaction.
Add a clear WhatsApp button or live chat. If a visitor feels they can communicate quickly, they'll feel comfortable asking questions, and they may complete the order after a response.
Don't forget to respond quickly, as a delay in response can make the customer change their mind.
8. Continuously evaluate your performance.
Monitor data from Google Analytics or store tools, and monitor:
• Number of visitors
• Number of people who added to the cart
• Number of people who completed the purchase
These numbers give you an idea of ​​where the problem lies and help you continually improve.
Converting a visitor into a buyer doesn't happen by chance; it's the result of thoughtful steps and excellent experience.
Every detail, from the first page the visitor lands on to the moment of payment, has a significant impact on their decision.
If you can master these details, you'll see a difference in sales within a short time.
Your store will become not just a transit station... but a preferred shopping destination for many customers in the Kingdom.