وش يعني UX لمتجرك الإلكتروني وليه يهتمون فيه كبار التجار

Sahl Thursday,22 May 2025

These days, the online marketplace isn't just crowded with products, but also with design quality and ease of use. Many stores complain about low orders, despite their excellent products and competitive prices. The reason? Quite simply: user experience, or UX.
But what does UX mean? And why do all major retailers care about it and prioritize it?
Let's break it down for you in a simple way that will make you understand and appreciate its importance to your store.
1. What is meant by UX?
UX stands for "User Experience."
It's the feeling and impression a visitor has after browsing your online store.
Did they feel comfortable? Did they find the product easily? Was the payment method clear? All of these things fall under the category of user experience.
2. Why is UX important for your store?
Because if a customer is annoyed by any simple detail in the store—such as difficulty navigating, a slow website, or not finding the "Add to Cart" button—they simply leave without purchasing.
Good UX makes customers trust you, feel comfortable, and buy without hesitation. This is one of the secrets of successful stores in Saudi Arabia today.
3. What have major retailers done?
Major retailers don't rely solely on appearance; they work on the user experience down to the smallest details.
They know that customers in Saudi Arabia don't have time to waste; everything must be clear, fast, and convenient.
That's why their stores are organized, the purchasing process is smooth, and even technical support is easy to access. All of this is carefully considered within a professional UX plan.
4. Examples of Common UX Problems
• A small or hidden "Add to Cart" button
• The website isn't mobile-friendly
• The checkout steps are long or complicated
• There are no clear product descriptions
• Slow page loading
These problems cause customers to leave the store in seconds! That's why paying attention to UX increases conversion rates and increases sales.
5. How can you improve your store's UX?
• Keep it simple and clear: Don't overcomplicate the design; keep it simple and clear.
• Test your store yourself: Try it as if you were a regular customer and see if it's comfortable.
• Ask your customers: Get their feedback on the shopping experience and learn from it.
• Hire UX design experts: If you don't have experience, you can hire a specialized company to help you design a professional experience.
6. What is the relationship between UX and sales?
The more comfortable the user experience, the greater the chance that the customer will complete the purchase.
Excellent UX increases your conversion rate, which means:
• More sales
• Positive reviews
• Customers who come back to you more than once.
Don't be surprised that major retailers spend thousands of riyals on UX improvement because it brings them multiple times their income!
User experience (UX) isn't just about neat design or attractive colors; it's a whole science focused on customer comfort and satisfaction. The more you focus on it, the greater your chances of success in the highly competitive Saudi market.
If you want to develop your online store and create an ideal visitor experience that will compete with the big boys, contact us at Sahal Company. We'll help you build an online store with a professional UX design that will make customers say, "I shop here and I'm comfortable."
(Let's get started today) Let UX become your secret weapon in attracting customers and increasing profits!