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Sahl Thursday,22 May 2025

Nowadays in Saudi Arabia, we hear about a new merchant selling online every day, but the most important question many ask themselves is:
"Should I start selling from an Instagram or Snapchat account? Or should I open my own online store?"
There are many options, each with its own advantages and challenges. That's why we decided to explain the difference between the two methods and help you choose the most appropriate one based on your situation and the type of business you operate.
1. Selling via Social Media: Simplicity and Popularity
Social media platforms like Instagram, Snapchat, TikTok, and Twitter are an easy gateway to starting a business, especially if you're starting from scratch.
Advantages:
• Ease of Startup: No significant capital, programming, or hosting required. You simply open an account and start showcasing your products.
• Rapid Expansion: Viral content and short clips help you reach a large audience in a short time.
• Direct Communication: You can respond to inquiries and build a personal relationship with your customers, which is important when starting out.
Cons:
• Lack of an organized ordering system: Orders arrive privately, and can get lost, or there may be misunderstandings or delays.
• Lack of trust: Some customers hesitate to order from an account without an official website, especially when payment is made in advance.
• Difficulty tracking orders and inventory: There's no control panel or tools to manage sales professionally.
2. Selling via an online store: Professionalism and stability
An online store gives you an independent brand identity and makes the customer feel they're dealing with a professional and trustworthy entity.
Advantages:
• Ease of ordering and payment: The customer adds the product to the cart, chooses the payment and delivery method, and receives a confirmation message immediately.
• Professional interface: The store design reflects the quality of your brand and conveys a sense of trust and credibility.
• A complete management system: Tracks orders, monitors inventory, generates daily and weekly reports, and connects the store with shipping companies and payment gateways.
• Improves visibility in Google: The store appears in search results, which increases your reach to new customers without constantly paying for ads.
Cons:
• Requires initial setup: You must build the store, choose a suitable design, and connect it to payment and shipping methods.
• Operating costs: There are monthly or annual fees depending on the type of platform or associated services.
3. Which is best for you?
The answer depends on:
• The stage of your project: If you're just starting out, you can start with social media to build a customer base.
• The type of your products: Some products (such as perfumes or sweets) are quickly popular on social media, but if you have a large selection or special services, a physical store is better.
• The number of orders: If your orders increase and you find it difficult to organize them, a physical store will make your work easier and reduce stress.
4. The best solution? Combine both!
The smart thing is to combine both methods:
• Social media marketing to attract attention and build an audience.
• Directing your online store to complete orders in a professional and organized manner.
This way, you benefit from your social media audience and gain trust and professionalism through your store.
5. What distinguishes successful Saudi stores?
Successful stores in Saudi Arabia, such as That, Golden Scent, and Noon, relied on combining strong marketing with powerful, easy-to-use online stores.
Today's Saudi customer is smart, seeking convenience, speed, and security in every purchase.
If you intend to grow your business and expand your business, an online store has become a necessity, not an option.
But don't neglect the power of social media; it's your way to attract your first customers.
And if you want to start your online store professionally, without technical headaches, our team will set you up with a complete store in a few simple steps.
We connect your store to payment gateways and shipping companies, and make it mobile-friendly and search engine-friendly.
(Start your store with us now) and help your business grow with confidence and stability.