If your store design is simple know how simplicity increases your sales

Sahl Sunday,25 May 2025

In today's e-commerce world, many store owners believe that a complex design gives a more professional impression. But the truth is the opposite! Simplicity in design has become the true secret to the success of many stores, especially in the Kingdom of Saudi Arabia, which is witnessing rapid growth in digital commerce.

In this blog, we'll talk about how simple design can boost your sales and create a comfortable experience for your visitors that will keep them coming back again and again and more.

1. Customers want to arrive quickly!
When a customer opens your website, the first thing they notice is the design. If it's organized, clear, and easy to navigate, they'll feel comfortable and start exploring the products. But if there are too many confusing elements, they'll likely close the page and look for a simpler alternative.

People love ease, especially when it comes to purchasing. The easier you make the process, the greater the chances of making a sale.

2. Navigation Speed ​​= Higher Sales
A simple design is often lightweight, which means your store pages load quickly. Customers in Saudi Arabia, like the rest of the world, don't like to wait. If the website is slow to load, they may abandon it before even viewing the product!

Simple design = faster loading = greater chance of the customer completing the order.

3. Clear message increases trust
When the design is clean and the marketing messages are clear, the customer can understand your offers and products immediately. They don't have to search around to find out the price or the differences between the products.

This builds trust and makes the customer feel like they're dealing with a professional entity that knows what they offer.

4. Compatible with various devices
Simplicity helps the store work perfectly on mobile phones and tablets, not just laptops. We know that most shoppers in Saudi Arabia use mobile phones more than any other device.

Simple design = better responsiveness across different devices = a comfortable experience for every customer.

5. Simplicity doesn't mean "unprofessionalism"
There's a big difference between simple design and poor design. Simplicity means that every element has a purpose, and every part of the site serves the user.
A simple, professional design creates a sense of comfort without being boring or incomplete.

6. Examples from the Saudi Market
Many successful stores in Saudi Arabia, such as Noon and Salla, rely on simple, easy-to-navigate designs. You won't find distracting colors or annoying windows, but you will find clarity and ease in quickly accessing the desired product.

These stores didn't achieve this success by chance, but rather through continuous experimentation and improvements based on user convenience.

7. Tips for Simplifying Your Store Design
Reduce the number of colors and fonts.

Focus on your product and ensure high-quality images.

Ensure that page navigation is simple and clear.

Use simple, understandable language in all headings and buttons.

Try your store yourself, as if you were a customer, and see if your experience was comfortable.

Simplicity isn't weakness; it's smart design that serves the customer and increases your sales. If you're running an online store in Saudi Arabia, don't overlook the importance of designing a simple and intuitive interface.

With the "Sahl" team, we can help you design a professional, simple, and easy-to-use online store that achieves your goals.

Contact us today and let us simplify your path to success!