How do you make your customer happy while browsing your store Simple steps make a big difference

Sahl Tuesday,27 May 2025

In the world of e-commerce, it's not enough to offer excellent products or competitive prices. Today's customers care more about how they browse and how to find what they're looking for easily and without fatigue.
This is where the browsing experience in your store comes in.
Especially in Saudi Arabia, customers have become more aware and experienced, comparing stores in every detail.
If browsing is complicated or slow, they'll simply close the page and go to a competitor.
But if the experience is enjoyable and smooth? This is where the real buying journey begins.
Let's review together the most important steps you can take to make your store's browsing experience truly enjoyable for visitors:
1. Keep your storefront organized and clear.
The first thing a customer sees is the homepage.
Make sure it's clean, light, and organized, with clear images and easy-to-access sections.
Avoid clutter or unnecessary phrases, and stick to the offers and products.
2. Use a simple category list
The customer won't have to search a lot... Give them a clear category list, such as:
• Men's Clothing
• Home Supplies
• Electronics
• Today's Deals
Beware of complicated lists that are long and divided into a million sections. The simpler they are, the better.
3. Add an effective search bar
The search bar is a lifesaver for customers in a hurry.
It must be clearly visible and provide accurate and fast results.
It's also preferable to include "smart suggestions" as they type, such as best-selling products or popular phrases.

4. Reduce the number of steps between browsing and purchasing.
Each additional step could cause the customer to abandon the cart.
Don't make them scroll through five pages to buy a product!
Be smart:
• The "Add to Cart" button is clear
• The checkout page is simple
• The shipping options are clear
• The total price is visible from the start
5. Make your store responsive
In Saudi Arabia, many visitors access stores from their mobile phones.
This means your store must be responsive and fast, opening quickly and not lag on mobile or computer.
Use lightweight images to avoid cluttering the site.
6. Provide a comfortable experience for people with disabilities.
A simple step like increasing font size or clear color contrast can make browsing easier for many visitors, especially the elderly or those with visual impairments.
7. Include clear customer reviews and opinions.
Visitors love to see other people's experiences and are more likely to trust products with clear reviews.
Make reviews visible under each product, along with the ability to display photos or comments from previous customers.
8. Don't forget the quick contact button.
The "Contact Us" or "WhatsApp Direct" button makes it much easier for customers to ask you questions about anything they don't understand.
Having this button on every page of your store gives the impression that you're nearby and ready to help.

9. Update your store regularly.
Whatever looks attractive today can become boring after six months.
Regularly review your store design and update offers, banners, and categories to keep it vibrant.
10. Let "Sahl" help you improve your store experience
At "Sahl," we don't just design an online store; we ensure that the browsing experience is smooth and convenient for Saudi customers.
From design to loading speed to organizing categories and the search bar...
We work on every little detail that makes a huge difference in the user experience.
The browsing experience is the heart of your store. If it's easy and enjoyable, it will turn a visitor into a customer, and a customer into a repeat purchaser.
Don't underestimate the power of small details; let them help you build a store that increases sales and gains visitors' trust from the first glance.
Ready to develop your store? Let us start with you and transform your idea into a luxurious and comfortable shopping experience.