وش تأثير استخدام الفيديوهات في صفحات المنتجات

Sahl Wednesday,28 May 2025

1. One Video Changes the Game
Imagine browsing a new product, but instead of reading a lot of words or looking at boring images, you find a video that explains the product, its size, shape, how to use it, and even how the packaging will be delivered to you!
Video has a power that pictures cannot convey, and that's why it's become one of the most important tools for increasing purchases in online stores, especially in Saudi Arabia with the growing confidence people have in online shopping.
2. Why is video effective on a product page?
• It explains the product more clearly: Images may not show every detail, but a video illustrates everything with movement.
• It increases credibility: When a customer sees a real product being used, they feel it's truly reliable, not just a marketing pitch.
• It increases trust: Video makes the customer feel they know the product better, which helps them decide to purchase quickly.
• It conveys a feeling: such as a sense of size, shape, texture, or sound if the product has a sound.
3. Examples from the Saudi Market
Many successful Saudi stores, such as perfume and clothing stores, have begun adding videos that demonstrate the packaging, spraying method, packaging, and even customer reactions. The result? A significant increase in order volume and a decrease in inquiries about the product.
4. Types of Videos That Work Well
• Product Explanation: Such as a video showing how to put on a piece of clothing or install a device.
• Unboxing: Conveys the feeling of buying and explains the content.
• Customer Experiences: Short clips of people using the product and giving their opinions.
• 360-degree views: Shows the product from all angles.
• Product Comparison: Especially if you have multiple types in the same category.
5. What's the Difference in the Numbers?
Many studies prove that products with videos:
• Their conversion rate is up to 80% higher than products without videos.
• Visitors stay on the page twice as long, which is great for search engines.
• Customers remember the product more, especially if the video is simple and realistic.
6. Is video appropriate for all stores?
Yes, whether you're selling a physical product like a device or a digital product like an app or subscription, video demonstrates the benefit and convinces customers more. Even in beverage or grocery stores, clips that demonstrate packaging or presentation make a big difference.
7. Tips for shooting an effective video:
• Keep it simple and clear, no longer than 30 to 60 seconds.
• Use good lighting and clear audio.
• Don't overdo the effects; keep it realistic.
• Focus on the benefit, not just the presentation.
8. Video has become an essential selling tool
If your store doesn't have videos for its products, you're missing a huge opportunity to influence purchasing decisions. Add simple, straightforward videos, and you'll notice the difference in engagement and sales.
If you don't have the experience or time to make videos, you can rely on the "Sahl" team, which offers integrated store design solutions with professional videos to showcase your products in the best possible way.