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1. What exactly is a purchase button?
The purchase button (or "Add to Cart" or "Buy Now" button) is the button a customer clicks to complete a purchase. It may look simple, but it's the most important point in the customer journey through your store. If it's clear and smartly designed, it helps the customer complete the purchase quickly and easily.
2. Why does design matter?
In the world of e-commerce, people don't read much, but they do notice. A clear, prominent button grabs the visitor's attention and directs them directly to making a purchase decision. A button that's hidden or of an inconspicuous color might make the customer hesitate or even leave the store without completing their order.
3. Examples of successful designs:
• A button with a color that stands out from the rest of the site's colors (such as green or orange).
• The button text is clear and straightforward, such as "Buy Now" or "Add to Cart."
• The button size is suitable for mobile and desktop use.
• It activates quickly and doesn't get stuck when clicked.
4. Common mistakes in purchase button design:
• The button color is the same as the background color.
• The text is small or unclear.
• The button is far from the product or in a location that attracts attention.
• There is no visual effect when hovering over it (such as shading or simple zoom).
5. Experiment in the Saudi market:
In Saudi Arabia, customers appreciate simplicity and clarity. Many stores that made simple changes to the design of their purchase button noticed a significant increase in their order completion rate. Simply adjusting the color or position of the button can increase your sales without changing anything about the product itself!
6. How do you choose the right design?
• Try more than one design using A/B testing.
• Monitor visitor analytics: How many click the button? How many exit before reaching it?
• Be consistent with your audience's tastes: For example, if your audience is mostly young, make the button a bold color. If your audience is more formal, use a simple, professional design.
7. What does a purchase button have to do with increasing profits?
If you have 100 visitors per day, and all of them view the product, but only 10 complete the order, the problem may be with the button itself. A simple design change can get 20 or 30 people to complete an order, which makes a big difference at the end of the month.
The purchase button may seem like a small detail, but it's actually key to the success of your online store. Don't underestimate it, and be smart about its design. If you want a professional store design that focuses on the customer experience from the first moment to the last step, contact the Sahal team and let us help you build a store that actually sells, not just displays products.
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