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1. What's the problem with long registration steps?
Imagine a customer who enters your store, likes the product, decides to buy, and suddenly the store asks them to fill out seven boxes, activate their email, confirm their mobile phone, and link their account! Naturally, they'll get bored and leave. People today demand speed, and every additional step means a greater likelihood of them abandoning their cart and leaving.
2. Customers Don't Have Time... or Patience
In the Saudi market in particular, customers are accustomed to fast apps and seamless experiences like Amazon, Na3na3, and Mrsool. When they see your store asking them to take multiple steps, they feel the process is complicated and not worth the effort. The result? A decrease in the number of orders and many customers dropping out before completing registration.
3. What can you do to simplify the process?
• Make registration optional: Don't force the customer to create an account to purchase; instead, provide a "Continue as a Guest" option.
• Use quick registration: such as registering using a mobile number, Google account, or Apple account.
• Delete unnecessary fields: Do you really need the grandfather's name or a detailed address from the start? Be smart and only ask for what you really need.
• Break down the steps clearly: Instead of requesting all the information at once, use a "step-by-step" approach with a progress bar.
4. Figures that illustrate the impact
Numerous international studies have proven that reducing registration steps increases the purchase completion rate by 20% to 60%. Imagine the difference: if you were receiving 100 orders per month, you could reach 160 orders just because you reduced the number of boxes in the registration form!
5. Examples from Saudi Arabia
Many stores in Saudi Arabia have implemented simpler registration steps, such as registering with just a mobile number without an email address, or using "quick login" with an OTP message. The result? A significant increase in the number of new accounts and sales, especially among young people who dislike complexity.
6. What's the mistake many store owners make?
Focusing on collecting a lot of information for the sake of "future marketing," they forget that customers won't complete the process if they feel registration is complicated. It's best to build trust first, then ask for additional information when needed, such as shipping times or special offers.
7. How can we help you at Sahl?
At Sahl, we always strive to design simple registration interfaces and make it easy for customers to complete their registration process in the shortest possible time. We use modern tools that help shorten the process, while maintaining security and speed.
If your goal is to increase sales and improve the customer experience, start from the simplest point: registration. The easier it is, the greater the chances of success for your store. Don't let simple steps lead to losing a potential customer. Let us at Sahl be your partner in building a smooth and successful customer experience.
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