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In today's e-commerce world, many store owners are considering new options to make the customer experience easier and faster. One option that's starting to emerge strongly is "offline mode."
But the real question is: Does your store really need this feature? And does it really make a difference to the customer?
Let's break it down for you in a simple way to help you make the right decision.
1. What does "offline mode" even mean?
An offline mode means that a visitor can browse certain sections of the store or access specific information even if the internet connection is weak or interrupted. For example:
Browse recently viewed products
Open the catalog
Complete the order later after connecting to the internet
This is often done through a progressive web app (PWA).
2. What are the benefits of having this mode?
There are many benefits that can accrue to your store if you enable offline browsing, such as:
Improved customer experience: Visitors won't be suddenly disconnected if the internet connection is down.
Suitable for visitors in areas with poor coverage (such as some villages or suburbs).
It makes the browsing experience faster because the content is pre-stored.
It encourages visitors to return to the store again, especially if there is a mobile app that works the same way.
3. Is it suitable for all types of stores?
Not always. The offline version is more suitable for stores that:
Sell fixed products that don't change often (such as clothing, books, and household items).
Have a large catalog that customers need to browse comfortably.
Target a customer segment that may have poor connectivity.
However, if your store changes daily, or relies on occasional offers or discounts that are constantly updated, you may not benefit much from the offline version.
4. How does it affect customer loyalty?
If your customer can return to the products and complete their order even when they're out of coverage, this will certainly give them a unique experience and make them feel like your store is professional and caring.
This is an important element in building long-term loyalty.
5. Are there any risks or drawbacks?
There are certainly some challenges, such as:
The additional cost of developing an offline version.
You need professional programmers who understand PWAs.
The difficulty of updating data directly, especially if the customer hasn't been connected to the internet for a while.
But many of these problems can be solved if you work with a team with strong experience in this field, such as the "Sahl" team.
6. Does the "Sahl" team offer this feature?
Yes, our team at Sahl can implement an offline online store for you using modern technologies such as PWAs, with a professional design that takes into account your store's identity and requirements.
If you have an idea for a store or would like to develop your current version, contact us and rest assured that we will help you stay one step ahead of your competitors.
The offline version of the store has become a smart choice for some businesses, especially those targeting customers with poor internet connectivity or who need fast browsing.
The decision depends on the nature of your store and the type of products.
If you'd like to know whether it's right for you, contact us at Sahl and let us study your store and guide you professionally.
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