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Many merchants enthusiastically prepare their online store and immediately hit the "Publish" button, without going through a real-world testing phase.
This is where the problem arises: visitors encounter problems, orders aren't counted correctly, or the payment method is glitchy.
The solution? It's very simple: Test your store with a real customer before launching.
Let's explain the whole thing, step by step.
1. What is meant by "real customer"?
A real customer isn't the programmer or the project owner.
They're someone from your target audience who doesn't know the technical details and uses the store as if they were a regular visitor.
They could be:
• One of your friends
• A relative who loves shopping
• Or even a follower who's tried ordering from you.
The important thing is that the person isn't familiar with how the store is built.
2. What's the benefit of testing it out?
When you let a real person shop from your store before launch, they'll discover:
• Are the store pages understandable?
• Can they add products to the cart easily?
• Is the payment clear?
• Are there any pages with problems?
• Does the order receive a notification after purchase?
These are all subtle details that you might overlook because you know the store too well.
3. Common Mistakes That Only Revealed with This Test
Many store owners are surprised after launch by:
• Customers leaving the checkout page due to the complexity of the steps
• Product images not displaying on mobile phones
• Coupons not working
• Orders arriving at the wrong price or without shipping
These are things you won't see unless someone outside tries it and complains to you.
4. How many customers are enough for a test?
You don't need a large audience, just:
• 3 to 5 people from your target audience
• They give you a candid impression of each step
• You record their feedback or even take a screenshot of their experience
Every test reveals something you never thought of.
5. Do I need to fix everything before launch?
Of course! Because a customer's first impression is unforgettable.
If the first customer encounters problems, they will likely leave and never return, telling others that your store is struggling.
But if their experience is comfortable and smooth, they may become one of your first regular customers.
6. How can we help you at Sahl?
At Sahl, we offer a pre-launch user experience testing service. We provide you with a detailed report detailing all technical and visual errors and the customer experience, along with tips for improving the store's interface and ease of navigation.
Our goal is for you to launch your store with confidence without leaving the customer experience to chance!
Testing your store with a real customer is a smart step before you officially launch your store.
It reveals errors and details you never imagined, enabling you to launch your project with confidence and stability.
Remember: The success of your first customer = the success of your entire project.
Don't hesitate, test your store before launching, and if you need help, contact us at Sahl and take the first step to success.
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