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1. Mobile is now the real store
In Saudi Arabia, more than 70% of e-commerce visitors browse on mobile.
This means that if your store is slow or difficult to use on mobile, you'll lose a significant number of potential customers.
In this blog, we explain how you can improve the mobile browsing experience and enable customers to navigate and purchase easily and without complications.
2. Choose a responsive design specifically for mobile
Responsive design is no longer an option; it's a necessity.
What does it mean?
It means that your website adapts to the visitor's screen size, whether on a mobile, tablet, or computer.
Buttons, text, menus, and images all shrink and are arranged in an orderly manner to suit the screen size, without the visitor having to zoom in or out themselves.
3. Reduce the size of images and media
The more heavy images and large videos, the longer the page load time.
Because internet speeds vary from user to user, especially when navigating, reduce the size of images using compression tools without compromising quality, and let videos play only when the visitor selects them.
4. Make buttons large and clear.
Mobile users use their fingers, not a mouse.
This means buttons should be clear, large, and spaced slightly apart to avoid accidental clicks.
In particular, the "Add to Cart" or "Confirm Order" buttons should be prominent and easy to access without the customer having to search for them.
5. Simplify navigation within the store.
On a small mobile screen, visitors don't want to be overwhelmed.
Create a simple side menu that opens with a clear button, organize products, and keep the most important sections first.
Use easy-to-understand icons like 🛒 for cart, 🔍 for search, and 🏠 for home.
6. Reduce the number of steps in the purchase process.
Mobile users don't like filling out lengthy forms.
Make your purchase steps short and easy:
– Choose the product
– Add to cart
– Fill in some basic information
– Choose your payment method
– Done!
The fewer steps you take, the greater the chances of completing the order.
7. Test your store yourself from your mobile phone
Don't rely on a computer experience. Take your mobile phone and test the store as if you were a customer.
See if there's anything complicated, like a slow page, a hidden button, or anything unclear.
A real-life experience will give you a more accurate view than any technical report.
8. Improve the mobile experience = Increased sales
If you're truly interested in attracting visitors and turning them into repeat customers, you need to pay attention to the mobile browsing experience.
Make your website fast, easy, and clear, and watch how sales and engagement increase.
It's the small details that make all the difference in the user experience, especially on a palm-sized screen.
You can create your store easily
