Free support 24/7
Free support 24/7
In the ever-increasingly competitive world of e-commerce, smart stores focus on the simple details that make a difference in the customer experience. One of these important details is the "Save for Later" feature. This feature not only makes shopping easier for customers, but it also plays a significant role in increasing conversion rates and indirectly increasing sales.
1. Preserving Purchase Intent
Many customers enter a store and add products to their cart, but hesitate before purchasing, whether for financial reasons or because they want to review their options later. This is where the "Save for Later" feature comes in as an ideal solution, as it preserves the customer's purchase intent and places the product in a clear place where they can return to it at any time without having to search again or waste time.
2. Encouraging Returns to the Store
Having saved products gives a strong reason for customers to return to the store again, even if they weren't planning to buy that day. Just being reminded of a product they like can encourage them to return and complete the purchase. This helps increase repeat visits to the store and thus improve sales opportunities.
3. Improving the User Experience
Customers love stores that give them the freedom to shop without pressure. When you give them the option to easily save a product, they'll feel like the store is designed to suit their needs and buying style. This positive experience can make them prefer your store over others, even if the price isn't the cheapest.
4. An Opportunity for Smart Marketing
Saved products are a treasure trove of information for the store. You can send automatic reminders or exclusive offers on products the customer has saved, such as "Still interested in this product? Now it's 10% off!" This type of marketing is targeted and smart because it relies on the customer's previously expressed interest.
5. Reducing Cart Abandonment Rate
Many people add products to their cart and then leave the site. But if you provide them with the option to "save for later," you'll reduce the cart abandonment rate, as some don't want to buy now but plan to come back later. This feature makes returning a product much easier. 6. Suitability for the Saudi and Arab markets
In Saudi Arabia and the Gulf states, many customers like to take their time before making a purchase decision, especially if the product is expensive. The "Save Product for Later" feature gives them peace of mind and suits the nature of the local consumer, who prefers to take their time and think.
Simply put, the "Save Product for Later" feature may be a small change to the store's appearance, but it has a significant impact on sales and customer behavior. If you run an online store in the Kingdom or are planning to develop it, don't neglect this important feature, as it helps you build a long-term relationship with your customers and increases your chances of selling smartly and effectively.
You can create your store easily
