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In the world of e-commerce, the product page is one of the most important pages a customer visits, and it's the point where a visitor can convert into an actual buyer. However, many stores focus on the description, price, and images and forget to add a very important part: related products. This simple detail can make a huge difference in store sales and customer behavior, especially in markets with a high purchasing awareness like the Saudi market.
1. Increase Average Order Value
One of the most important benefits of displaying related products is that it encourages customers to add more than one product to their cart. For example, if they're browsing a mobile phone and see a suitable case, earphones, or charger underneath, there's a good chance they'll add one of these items. This way, the average order value increases without them realizing they're paying more, simply because they see these products as complementary and useful.
2. Encourage Customer Exploration
When a customer lands on a product page, they're likely ready to buy, or at least interested. When you show them products similar to what they're viewing, you open a new door for them to explore. They may find a better product, a cheaper option, or a design they like more. The more time they spend browsing, the greater the chance of conversion.
3. Improving the overall user experience
Linked products give the impression that the store understands the customer's needs and suggests useful options. This improves the overall user experience, as they don't have to search for them themselves; all the appropriate options are right there. This experience makes the customer feel comfortable and confident in the store, and they may even return later because they've experienced a smart and seamless experience.
4. Reducing the exit rate
Instead of a customer leaving the product page if they don't like the original product, linked products give them additional options on the same page. They may find an alternative, or another product closer to their budget or needs, which helps reduce the bounce rate and increases the dwell time in the store.
5. Cross-selling opportunity
Linked products are one of the most powerful cross-selling tools. Imagine a customer coming in to buy a laptop and sees a deal on a mouse, laptop bag, or cooling pad. They'll likely add it to their cart. This type of marketing increases your sales without having to offer large discounts or additional advertising.
6. Leverage Customer Data and Browsing Behavior
Some intelligent systems link products based on a customer's previous behavior or products they have seen or purchased. These linked products aren't random; they're based on data analysis, making them highly effective in influencing purchasing decisions. When customers see the suggestions as logical and useful, they trust the store more.
7. Suits the Shopping Culture in Saudi Arabia
Consumers in Saudi Arabia like to see all the options before buying, like to compare, and like everything clear and easy. Displaying linked products on the product page helps them make a purchase decision with confidence, making them feel they haven't forgotten anything or that they've seen all the options that suit them.
8. Improve Product and Store Page Ranking
From an SEO perspective, linked products add internal links between pages, which helps search engines understand the content and relationships between products. This can improve product visibility in search results and increase engagement with other pages within the site.
Displaying related products within a product page isn't just a decorative or marketing concept; it's a powerful tool for increasing sales, improving customer experience, and strengthening store loyalty. If you own an online store, especially in Saudi Arabia, don't underestimate this feature. Take advantage of it wisely, let it work to your advantage, and see the difference in your sales figures and customer behavior.
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