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In many online stores, especially global ones, you'll notice phrases like:
"This product has been viewed 250 times in the last 24 hours"
or
"Popular product - in high demand today."
Imagine you're a customer who visits a product page and finds this alert. How would you feel? Most people would become more curious and trust the product. What most merchants don't realize is that this simple phrase is a very powerful psychological tool that helps indirectly increase the purchase decision.
1. What is the purpose of this alert?
The primary purpose of the phrase "Product has been viewed a lot" is to enhance social trust, also known as social proof. This means that when a customer sees that others are interested in the product, they also feel that the product is truly worth purchasing.
2. The impact of the alert on the customer's decision
Customers today don't buy quickly, especially in the Saudi market, which is highly aware. But when the customer sees that the product is in demand, they begin to sense:
They're not the only one interested in it
That it's likely to sell out quickly
That the product is in demand means it's of good quality
This reduces hesitation and speeds up the decision to add to cart.
3. How does a notification increase conversion rates?
If you have a product with high actual views and you elegantly display this number on the page, you'll see:
An increase in click-through rates
A decrease in bounce rates and page exit rates
An increase in customer confidence in your product or store
Thus, directly increasing conversion rates.
4. Where should you place the notification on the page?
The ideal place is below the title or next to the price. Some stores add it as small text in orange or red to attract attention. It can also appear as a "fire icon 🔥" with the phrase:
"Product in high demand today"
5. Examples from successful stores
Stores like AliExpress and Amazon frequently use this type of notification, and it's proven to increase sales. Even some local stores in Saudi Arabia have started adopting them, especially during seasonal sales and promotions.
6. What's the difference between views and orders?
Some people confuse them. Views refer to the number of people who visited the page, which is a psychological motivator. Orders refer to the number of people who actually purchased. If you combine the two alerts (for example, "The product was viewed 500 times - and 35 customers ordered it today"), you'll have a sales bomb.
7. How do you enable the alert in your store?
If your store is built on Shopify or WooCommerce, there are ready-made plugins that automatically display the number of views. If you want a customized, professionally designed solution that matches your store's identity, you can contact the Sahl team and we'll help you build a smart system that displays the alert based on real data.
Don't underestimate simple phrases like "The product was viewed a lot," as they affect customer psychology more than the price discount itself. Want to boost your sales indirectly? Let us help you add this feature to your store and design it in a way that motivates customers to buy without feeling pressured.
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