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Many shoppers reach the checkout stage, only to suddenly leave the store without completing their order. The reason? They see a shipping cost they weren't expecting!
In the world of e-commerce, cost transparency is one of the most important elements in building trust, especially among customers in the Saudi market, who have become smarter and more aware than before.
1. Why is it important to show shipping costs from the outset?
Customers want to know from the outset how much everything will cost them, not just the product price. When you make the shipping cost clear from the moment they view the product, you help them make their decision with confidence.
This makes the customer feel that your store is honest and free of surprises.
2. What happens if you hide the cost?
Often, customers add the product to their cart, complete the steps, and when they reach the checkout, they are surprised by a high shipping cost or even additional fees that weren't initially apparent.
Here, one of two things happens:
Either they leave the store.
Or they go to your competitor, who explains the costs early.
This is called "cart abandonment," and it's one of the most common problems facing online stores.
3. The Impact of Transparency on Customer Loyalty
If a customer feels you're being transparent with them, even if the shipping is a little expensive, they'll accept the situation. Because transparency builds trust, and trust builds loyalty.
In Saudi Arabia, many shoppers prefer buying from a store with a clear price, even if the price is a little higher, over buying from a cheaper store that offers ambiguity or last-minute surprises.
4. Is it better to display a fixed or variable price?
If you have a fixed shipping price (for example, 20 riyals within the Kingdom), it's best to display it clearly with each product.
If shipping varies by city or weight, you can display a simple alert that says:
"Shipping price calculated by location - appears on the checkout page."
But more importantly, the customer doesn't reach the final step without knowing how much the shipping cost will be.
5. What's the solution for stores that offer free shipping to a specific limit?
Here, you can use a clever approach and say:
"Order for 150 SAR or more and get free shipping!"
Add a counter to the cart to show the customer how much is left before they reach the limit.
This method encourages them to buy more and enhances the feeling of savings.
6. How can "Sahl" help you display shipping costs intelligently?
The Sahl team can help you design a product page and shopping cart that clearly and professionally displays shipping costs, whether you use Shopify, WooCommerce, or another system.
We guarantee you a better user experience, a higher conversion rate, and a significant reduction in cart abandonment.
Displaying shipping costs from the outset isn't a luxury; it's a necessity for every online store that wants to gain customer trust and reduce cart abandonment.
Clarity from the first step is the secret to successful stores. If you want to set up your store in this professional manner, don't hesitate to contact the Sahl team. We'll make your customer experience exceed their expectations.
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