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In many online stores, as soon as a customer decides to purchase, the store asks them to create an account and provide complete information. Some customers complete the purchase, while others immediately log out!
But what's the difference between letting a customer purchase as a "guest" or requiring them to register?
Let's break it down and find out which option actually helps increase sales and improve the customer experience.
1. What does it mean to purchase as a "guest"?
Purchasing as a guest means that the customer can complete the order and enter shipping and payment information without needing to create an account or log in.
Once the order is completed, the session ends. There's no password or email confirmation required.
2. Why do many people prefer purchasing as a guest?
Customers, especially newcomers, don't want to burden themselves with numerous steps. They want to purchase quickly and leave.
Particularly in the Saudi market, customers value simplicity and hate complexity or numerous requests.
If they feel the store is asking for too much information or requiring mandatory registration, they might say, "Let me come back later," and you'll lose them forever.
3. Study: How does mandatory registration affect sales?
Many studies have proven that requiring registration increases cart abandonment rates by more than 30% in some stores.
While enabling the guest purchase option gives customers convenience, saves time, and increases the likelihood of completing the order.
Simply put: the easier you make the process, the more sales you'll generate.
4. So, does registration have any benefits?
Of course!
It makes it easier for the customer to order next time.
It lets you collect important data like address, email, and previous orders.
It helps you send them future offers.
But these benefits are only realized in the long run. However, in the short term, they can be a hindrance if the customer is forced to do so from the start.
5. What's the smart solution that combines both?
Make the "Guest Purchase" option clear and easy, but after completing the order, give the customer the option to register and save the data with the click of a button. For example:
"Want us to save your information for next time? Register your account within 10 seconds."
This way, you don't ruin their experience and open the door for future communication.
6. How do you add this feature to your store?
If you use systems like Shopify or WooCommerce, there are simple settings that let you enable "Guest Checkout" with the click of a button.
If you want more customization or a smart interface design, you can contact the Sahl team and we'll help you implement it professionally.
In today's fast-paced world, customers want a smooth and fast experience.
Enabled Guest Checkout has become a necessity, not an option, because it increases sales and reduces cart abandonment.
Always think from the customer's perspective, make the purchasing process easy, and make registration an option, not a requirement.
And if you want to build an ideal experience in your store, contact Sahl and let us prepare a store that will wow your customers from the first click.
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