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In the world of e-commerce, the first thing a customer sees after the product name is the image.
But what would happen if they could see the product moving? Or rotating it 360 degrees as if they were holding it in their hand?
The answer is simple: their purchase decision would be faster, stronger, and their confidence in the product would be higher!
1. The difference between a static and an animated image
A static image shows the product from one or two angles, but that's often enough.
Animated images, GIFs, or 360-degree views make the customer see the product as if they were sitting in front of it and flipping through it.
This type of imagery gives a sense of size, texture, and usability.
2. What is the importance of animated images in the purchase decision?
Customers can't touch the product in an online store, so they rely entirely on images.
Animated images reduce the "imagination" and increase clarity, which increases the likelihood of them clicking "Add to Cart."
Especially for products with fine details, such as electronics, furniture, or clothing.
3. A More Realistic Experience
When a customer sees a product rotated in 360 degrees, or actually used in an animated image, they're more excited and feel they know the product well.
This feeling reduces hesitation and makes them buy with confidence.
Some stores say that animated images have increased their sales by 25% compared to regular images!
4. Reducing Returns
One of the biggest problems stores face is when a customer orders a product and is surprised when it arrives.
But with interactive images, the customer knows exactly what they'll receive.
This reduces the cost of returns and exchanges, which cost you money, time, and effort.
5. What products are suitable for animated images?
Electronic devices (to illustrate their appearance from every angle)
Household appliances
Fashion and clothing (showing how they dress and move)
Furniture and decor
Accessories and watches
Any product with significant details, animated images enhance its value and give it a stronger presence in the store.
6. How do you add animated or 360-degree images to your store?
GIFs are easy to add and work on most platforms.
360-degree interactive images require dedicated tools or plugins for WooCommerce or Shopify.
If you don't have technical expertise, the Sahal team can help you add interactive images and design a professional display that will make your store stand out from the competition.
7. Saudi Customer Experience:
Let's tell you about "Umm Fahad," a customer who was always hesitant to buy from online stores. She says:
"I was buying and was surprised that the product wasn't the same as the one pictured!
But one day, I saw a product in a store with a moving image explaining how to use it, and I felt confident and ordered it immediately."
This example demonstrates how animated images can truly transform the customer experience.
Animated images aren't just aesthetically pleasing; they're a powerful tool that helps you make a confident purchase decision.
If you want to increase your store's sales and improve the customer experience, don't settle for plain images.
Let your customer see the product from every angle and imagine it in their hands. Then, the decision will become easier.
With Sahal, we can help you add this feature in a professional manner that meets the expectations of the Saudi market.
You can create your store easily
