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In the early stages of any e-commerce business, the focus is often on a single city—usually the store owner's home city—and this is normal. But as the store begins to grow, the question arises: How can I deliver my services and products to other regions and cities within Saudi Arabia?
In this blog, we'll answer this question and detail the steps to help you build an e-store that serves more than one region and expand your reach in the Saudi market.
1. Choose a flexible platform that supports expansion
The first step is to choose an e-commerce platform that gives you the freedom to expand. Not all platforms support geographic distribution, linking with multiple shipping companies, or setting different shipping rates for each region.
The "Sahl" platform offers you great flexibility, allowing you to customize your shipping and payment methods based on each city, managing orders from one location, regardless of your scale.
2. Connect your store with multiple shipping companies
To serve more than one region, it's essential to partner with more than one shipping company. Some cities deliver quickly, while others take longer. Here, you need to strike a balance and connect your store with more than one delivery provider.
Companies such as SMSA, Aramex, Naqel, and Saudi Post serve different regions of the Kingdom. Therefore, you should choose according to your targeted geographic area.
3. Set different delivery times and costs for each region.
One mistake many store owners make is setting a fixed delivery price for all regions. Some cities require higher shipping costs or longer delivery times.
Through your store's dashboard (especially if you use "Sahl"), you can add custom regions and specify for each unit:
• Expected delivery time
• Shipping price
• Available payment options
This provides greater credibility and clarity for customers.
4. Provide payment options suitable for each region.
Some cities in the Kingdom prefer cash on delivery, while others rely more heavily on electronic payments or Apple Pay. The more options you provide, the greater your chances of completing purchases.
"Sahl" provides direct connections to payment gateways such as Mada, STC Pay, Apple Pay, Tamara, Tabby, and others.
5. Target Content by City
If you plan to serve multiple cities, don't treat your content as if it's directed at everyone. Instead, customize a portion of your content or offers based on each region.
For example:
• "Our special offers for the people of Jeddah"
• "Free delivery for the people of the Eastern Province"
• "Your order will be delivered within two days for the people of Qassim"
This method strengthens the connection between the customer and the store and makes them feel that the service is personalized for them.
6. Prepare a support team ready to respond from anywhere
Geographic expansion requires technical support and a quick response, because customers from another city don't want to feel distant. You must have quick responses and effective communication methods such as:
• Live chat
• WhatsApp number
• Responding to emails in record time
7. Don't forget geographic marketing
Finally, it's not enough for your store to "serve" more than one region; people must "know" that you serve them. This is where local marketing comes in, whether through:
• Snapchat and Instagram ads targeting specific cities
• Content tailored to each region
• Collaborating with local influencers
All these tools help you spread the word and reach real customers in each region.
Expanding within Saudi Arabia isn't difficult, but it requires planning and selecting the right tools. Your online store can serve Jeddah, Riyadh, Dammam, Tabuk, Najran, and anywhere in the Kingdom... if you build it right!
And if you're looking for a technical partner to make this process easy from A to Z, "Sahal" is here to build you a professional store serving all regions of the Kingdom, with simple steps and comprehensive support.
You can create your store easily
