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In the world of e-commerce, customers now expect to know every detail of their order from the moment they click "buy" until delivery. This isn't just a luxury… It's become one of the most important elements of the customer experience, directly impacting their satisfaction and trust in your store.
Order tracking helps customers feel secure, reduces annoying questions and calls like "Where's my order?" or "Why didn't it arrive?", and makes their experience smooth and professional.
In this blog, we'll explain how to easily and simply add order tracking to your store, even if your store is new or you don't have a strong technical background.
1. Why is order tracking so important?
• It boosts customer confidence: If customers can see the status of their order at any time, they feel they have everything under control.
• It reduces the pressure on customer service: Customers don't have to ask where their order is because they can track it themselves.
• It makes your store look professional: Even if your store is small, accurate tracking gives the impression that you're well-organized.
2. Available Methods for Activating Tracking
There are several ways to add tracking, and your choice depends on the type of store you own:
• Through a shipping company: Most shipping companies, such as SMSA, Aramex, Zajil, and Mrsool, provide you with an automatic tracking link that you can send to your customer.
• Through the store platform: If your store is built on Shopify, WooCommerce, Zid, or Salla, they support add-ons or apps for direct tracking.
• Through a custom plugin: You can install a plugin or an external service that adds a tracking page based on the order number or delivery number.
3. How do you add tracking practically?
Let's walk you through the simple steps:
a) If you're using a ready-made platform (such as Salla or Zid):
• Go to the shipping settings.
• Activate the "Track Order" feature from the shipping company settings.
• Make sure the link is automatically sent via email or SMS to the customer.
b) If you're using Shopify:
• Download apps like "AfterShip" or "Tracktor."
• Link the app to your website's "Order Tracking" page.
• Each customer can enter their order number and see where it arrived.
c) If there's no automated service:
• Send the customer a message with the tracking link manually (from the shipping company).
• Or create an "Order Tracking" page with a form for the customer to enter their order number and see the results.
4. Tips to Ensure the Best Experience
• Explain the steps to the customer: After they order, let them know where they can track their order. Send them the link or explain it on the order page.
• Choose a shipping company that provides accurate tracking: Not all companies provide up-to-date information, so choosing a partner is important.
• Follow up yourself: Before sending the link, make sure it's working and that the data is displayed correctly.
5. Common Mistakes to Avoid
• Sending inactive or incorrect tracking links.
• Delays in updating the order status in the store.
• Lack of automatic notifications when the order status changes (in progress, shipped, delivered).
• Using shipping companies that don't provide real tracking, or delays in updating.
6. How does this make a difference to your customers?
Imagine yourself ordering a product and having to constantly log in to the website or contact support asking about your order! This causes stress and a loss of trust.
But if you receive a message with a clear link saying, "You can track your order here," that's it, you're relieved.
The easier you make it for your customer to track, the more they'll feel like you're a respectable store, and they'll be more likely to try it again and again.
Order tracking is no longer an option; it's a necessity for every successful online store. Whether you use a ready-made platform or have a dedicated website, there are many solutions you can easily start with and add this feature without any complications.
If you want to save time and effort and build a fully integrated store that serves your customers in the best possible way, you can contact our Sahal team, and we'll help you install all the features that will enhance your store's value and earn customers' trust and return to you more often.
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