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If you're planning to start your own online store, you've probably thought:
"Should I sell one product and focus on it? Or should I open a store with multiple products?"
This question is often asked by entrepreneurs, especially those just starting out.
The answer? It depends on the type of business you're working on, your goal, and your target audience in Saudi Arabia.
In this blog, we'll explain the difference between a store that focuses on one product and one that offers multiple products, so you can choose the path that's most suitable for you.
1. Single-Product Store
This type of store is dedicated to a single product, whether it's your own or a product with high demand.
Advantages:
• Highly focused marketing: All your advertising and marketing efforts are directed toward a single goal.
• Clarity for the customer: Customers aren't confused; they immediately know what you're selling.
• Ease of inventory management: You only track one product; there's no need for extensive organization.
Challenges:
• If the product isn't successful, your entire business is affected.
• You must have a strong competitive advantage to stand out in the market.
When is it right for you?
If you have a unique product, an innovative idea, or a solution to a real problem in the Saudi market, a dedicated store can be very successful.
2. Multi-product Store
This type of store offers a range of products in the same or different categories, such as clothing, accessories, cosmetics, or even household products.
Advantages:
• Serves a larger segment of customers.
• Increases the chances of repeat purchases, as customers can find more than one item in the same order.
• You can offer offers and bundles of various products.
Challenges:
• Requires high organization and continuous product updates.
• Marketing is a bit more difficult, as you must deliver different messages to different segments.
When is it right for you?
If you have multiple suppliers, are a dropshipper, or intend to build an integrated brand.
3. The customer experience differs between the two.
In a single-product store, customers enter and make decisions quickly, as there are no distractions.
In multi-product stores, customers need time to browse, compare, and choose.
This is where you come in. Designing a clean and easy-to-use interface facilitates the experience and increases the likelihood of purchase.
4. Operating Costs
A single-product store is cheaper initially—fewer products, fewer logistics, and less content to prepare.
A multi-product store, on the other hand, is more expensive in terms of design, storage, and marketing.
5. Growth and Expansion
A store that sells a single product can later transform into a multi-product store if the experiment is successful.
This means you can start small and gradually expand.
If you're just starting out, ask yourself:
Do you have a unique product that you can focus on and build as a brand?
Or do you want to offer a diverse range of products and serve a larger segment?
Each option has its advantages, and the most important thing is to choose the one that best suits your plan and resources.
If you need help designing an online store, whether for a single product or multiple products, contact the Sahal team and we'll create a top-notch store that perfectly suits your project.
You can create your store easily
