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In the world of e-commerce, a customer doesn't make a sudden decision to purchase.
The decision to "add to cart" comes after several factors have been considered. If any item is missing, there's a good chance they'll leave your store without completing it.
Especially in the Saudi market, customers have become smarter and compare frequently before trusting any store.
If you want to increase the chances that a customer will add a product to their cart and complete the purchase, you must prepare everything from the beginning.
Let's explain step-by-step what you need to provide.
1. Clear and comprehensive product information
The first thing a customer needs to know is: What exactly is this product?
Provide a precise description that explains its use, materials, size, features, and how they can benefit from it.
Don't use complex terms; be clear and straightforward.
For example: Instead of writing "made of premium materials," say "made of 100% soft and comfortable cotton, suitable for everyday use in the Saudi climate."
2. Real photos that show the product from every angle
Photos play a major role in the purchasing decision. The customer can't touch the product; a picture is the only way they can understand it.
Use high-quality images from different angles, and it's preferable to include a picture of the product in use.
3. Clarify the final price and any additional fees.
The customer wants to know exactly how much they will pay.
Clearly state the price without any hidden charges. If there are shipping or taxes, state them clearly.
Transparent pricing gives the customer a sense of confidence and reduces surprises at checkout.
4. Convenient and secure payment options.
Before clicking "Add to Cart," many customers wonder: Can I pay in the way that suits me?
Offer multiple options: Mada, Apple Pay, bank transfer, and cash on delivery if possible.
Don't forget to highlight that your payment is secure and encrypted.
5. Clear and easy return policy.
Customers in Saudi Arabia are very concerned about return policies.
Make it clear that the customer can return the product within a certain number of days, and explain the steps simply.
Even if they don't actually return it, simply having a clear policy reassures them and encourages them to order.
6. Customer Reviews and Experiences
People trust the experiences of others.
Include real reviews from customers who purchased the same product, and have them talk about the quality of the product and the store's service.
Reviews significantly increase the level of persuasion.
7. Delivery Time and Shipping Methods
Explain how long delivery takes, and whether express or free shipping is available.
Customers want to know when to expect their orders and what options are available to them.
8. Clarity of the "Add to Cart" Button
The button itself must be clear and prominent.
Don't use dull colors or obscure design; make it clearly visible and encourage the customer to click.
Use encouraging words like "Add to Cart Now" instead of "Add."
The purchase decision doesn't happen suddenly, and "Add to Cart" is a sensitive moment that you need to be prepared for.
Every element on the product page plays a role in reassuring the customer and convincing them to complete the purchase.
If you provide them with the information, details, and experiences they need, they'll confidently click the button.
If you want to equip your store with all these elements in the best possible way, our team at Sahl Jahez can help you build a professional store that will make customers add to their cart without hesitation.
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