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In the world of e-commerce, the product page is the true hero of the store.
It's the crucial moment when the customer decides: to complete and order, or to leave and look for an alternative!
If you own an online store in Saudi Arabia and aspire to increase orders, you must work intelligently on the design and details of your product page.
Customers don't see you or know you; all their decisions are based on visual impressions and simple information delivered in seconds. That's why you must make your page work for you and calmly convince the customer to click "Order Now."
1. Product images must be professional.
The first thing a customer sees is the image. Even if it's poor or of low quality, they will doubt the quality of the product itself.
Choose clear images from different angles and with a clean background. If you can add an image that illustrates the product's real-life use, you'll gain even more trust.
2. Product descriptions must be simple and convincing.
Many store owners write long, boring descriptions or copy descriptions directly from the manufacturer, which is a big mistake.
The description should answer the customer's question: "What makes this product different?"
Explain the most important benefits and how they solve a problem, and speak the language of the Saudi customer in a simple and accessible way.
3. The price should be clear and presented intelligently.
The customer wants to know the final price without beating around the bush.
Be straightforward, and if you have a discount or offer, clearly state it.
For example: "Instead of 150 riyals, now for only 99 riyals!"
This approach conveys a sense of value and encourages the customer to make a quick decision.
4. The purchase button (CTA) should be prominent and clear.
Don't write things like "Add to Cart" in a bland style. Be direct, such as "Order now," "Get it today," or "Start your trial now."
Make the button stand out in a distinct color from the rest of the page, and clearly position it above and below.
5. Add customer reviews and experiences.
Real reviews give the customer a sense of security and encourage them to trust you.
Even if you only have 3 or 4 reviews, don't hesitate to display them, and make them as detailed as possible.
In the Saudi market, many customers make their purchasing decisions based on the experiences of others.
6. Minimize the purchase process as much as possible.
The more complicated or lengthy the process, the greater the chance of a customer dropping out.
Leave the shopping experience as one page. If you can add direct payment options or cash on delivery, you'll attract a larger segment of customers.
7. Provide clear shipping and return information.
Saudi customers are very concerned about when the product will arrive and whether they can easily return it.
So, have a clear section with delivery information, expected timeframes, and shipping fees, if applicable, in addition to the return policy.
8. Add an element of reassurance and trust.
If you have slogans like "Secure Payment," "Quality Guarantee," or "Customer Service Available 24/7," don't hesitate to include them in written form on the page.
These small details increase the sense of security and put the customer at ease before they pay.
The product page is the key to converting a visitor into a customer.
If you adjust the image, description, price, purchase button, and all the details that matter to the customer, you'll notice a clear difference in the number of orders.
If you feel you need support in designing or improving your product pages, contact us at Sahal. We're ready to help you build an online store that won't let customers hesitate to click "Order Now."
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