كيف تستخدم ميزة التوصيات الذكية لرفع مبيعاتك

Sahl Sunday,15 Jun 2025

Let's imagine: A customer visits your online store to purchase a phone charger. Before completing the checkout process, they are offered a protective cover, a power bank, and headphones at a special price. The result? Their shopping cart gets bigger, and sales increase.
This is where "smart recommendations," or AI-powered suggested products, come in.
1. What do "smart recommendations" mean?
It's simply a feature within an online store that displays additional or alternative products to the customer based on:
• Their interests and browsing behavior
• Products they've previously purchased
• Products they've viewed or added to their cart
This is done automatically using AI and machine learning technologies.
2. Types of Smart Recommendations Within the Store
• Similar Products: For a customer searching for a specific product.
• Complementary Products: Like we said: charger + cable + power bank.
• Special Offers: If you buy this product, you get a discount on a second product.
• Suggestions based on other customers: "People who bought this product, bought the next one..."
3. What are the benefits of smart recommendations for your store?
• Increased average cart value: Customers buy more than one product without much thought.
• Reduced hesitation: Recommendations help customers make a faster decision.
• Improved user experience: Customers feel like the store "gets" them.
• Marketing stagnant products: You might highlight outdated or infrequently used products.
• Increased loyalty: When customers find helpful recommendations, they'll buy from you again.
4. Where can you display recommendations in your store?
• At the bottom of the product page (similar or complementary suggestions)
• In the shopping cart (before checkout)
• In the email after purchase (suggestions for the next order)
• On the home page based on visitor activity
5. Examples from the Local Market
Some large stores in Saudi Arabia have begun using smart recommendations tailored to the local market, such as:
• Suggesting different water bottle sizes based on previous orders
• Recommending coffee capsules based on the type of coffee machine the customer purchased
• Showing seasonal offers based on the customer's geographic location
These recommendations are specifically designed to be closer to the Saudi consumer's thinking.
6. How can "Sahl" help you implement them?
At "Sahl," we can install a smart recommendation system within your store, whether it's built on ready-made platforms or programmed from scratch. We use visitor behavior analysis tools and artificial intelligence to ensure that the recommendations are relevant and actually profitable.
Furthermore, we help you design recommendations in a way that doesn't annoy the customer, but rather encourages them to complete the purchase.
Smart recommendations are no longer a luxury; they've become an essential component of every successful online store. If you know how to use it correctly, you will find that customers will add more products, and you will increase your sales without increasing advertising or costs.